Read the following terms and phrases and match each term from the right
column to their definition from the left column
4- diplomacy
1- empathy
3- to accomplish
2- to deal with
1. the ability to imagine and share another
person's feelings
2. to attend to a problem, to manage
3. to succeed in doing smth, to complete
smth
4. the art of tactfully dealing with people
Întrebarea nr. 2 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
3- employee
1- Human Resources Manager
4- president
2- dean
1. manager responsible with the staff
recruitment
2. the head of a faculty
3. a person who works for somebody or for a
company in return for wages
4. the head of an institution
Întrebarea nr. 3 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
3- social orientation
4- assertive
1- to see the "big picture"
2- persuasiveness
1. to be able to get the meaning of the whole
situation
2. the capacity to be convincing
3. one's personal characteristic of beeing
attracted to people; to communicate and
socialize with them, etc
4. showing a strong and confident personality
Întrebarea nr. 4 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
3- Marketable
4- Marketplace
2- Manufacturer
1. the proportion that a company has of the
total volume of trading in one type of goods
and services
2. a business that makes or processes raw
materials into finished products
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- Market share 3. attractive to buyers, consumers, etc
4. the system of buying and selling goods
under competitive conditions
Întrebarea nr. 5 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
3- Product life cycle
1- Customer needs
2- Market leader
4- Advertising-
1. customer expectations of a product or
service
2. the company that sells the largest quantity
of a particular product and thus emerges
as a leader
3. The life cycle of a new product, which first
can be produced only in the country where
it was developed, then as it becomes
standardized and more familiar, can be
produced in other countries and exported
back to where it started
4. making known, calling public attention to a
product, service or company by means of
paid announcements so as to affect
perception or arouse consumer desire to
make a purchase or take a particular
action.
Întrebarea nr. 6 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to glide along
- inductive reasoning
- to leave a trail of bruised feelings
- to make forecasts
1. logical reasoning
2. to move along smoothly and continuouslyfor
instance like a snake on the ground
3. to predict future events by making use of
some given information
4. to make a bad impression, to offend or
abuse people
Întrebarea nr. 7 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to pique one's interest
- memorabilia
- brand equity
- fee
1. a souvenir; an object that is treasured for
the memories associated with it.
2. value added by a brand name identity to a
product or service beyond the functional
benefits provided.
3. a fixed sum charged, by an institution or by
law, in exchange for a certain service or
privilege, etc
4. to provoke; arouse, to stir
Întrebarea nr. 8 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to fit into
- to overcome
- prospect
1. to prevail over, to be victorious
2. to be suitable for a particular role or task
3. a potential buyer
4. to be symbolized, best represented by, etc
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- to be epitomized
Întrebarea nr. 9 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- targeting
- incentives
- to purchase
- branding
1. the process of identifying the specific
needs of the market segments, selecting
one or more of these segments as a target,
and developing marketing programs and
ad campaigns directed towards each.
2. traditional advertising method used to
create an acquired response from a target
audience based on cumulative impressions
and positive reinforcement.
3. to obtain in exchange for money or its
equivalent, to buy
4. benefits, or reduced costs, that motivate a
decision maker in favor of a particular
choice
Întrebarea nr. 10 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- ownership
- to bar
- to juggle
- to forgo
1. possession, the act of having and
controlling property
2. the act of excluding someone
3. to deal with 19119k108t simultaneously
4. to abandon, lose, refrain from consuming
Întrebarea nr. 11 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- CFO
- executive
- HR manager
- CEO
1. chief executive officer
2. person in charge with hiring people and
solving the employees' legal problems
3. person or group of persons who has the
power to put important plans, decisions,
etc into effect
4. chief financial officer
Întrebarea nr. 12 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- domestic
- business customs
- branch
- to downgrade
1. administrative division of some larger or
more complex organization
2. to change in a negative way
3. usual business or individual practice,
traditional business policy
4. concerning the internal affairs of a nation
Întrebarea nr. 13 0 points Save
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Read the following terms and phrases and match each term from the right
column to their definition from the left column
- zest
- to hamper
- breakthrough
- cumbersome
1. to hinder or inhibit the progress or
movement of someone or something
2. gusto, vigorous and enthusiastic
enjoyment
3. a major achievement or success that
permits further progress, as in technology
4. difficult to handle or use especially
because of size or weight
Întrebarea nr. 14 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- managerial chores
- managerial traits
- career orientation
- enterprising orientation
1. managerial duties or responsibilities
2. occupational self-concept
3. managerial characteristics
4. the ability, imagination and desire to
create and carry out new projects and
perform difficult activities
Întrebarea nr. 15 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to stand out
- to submit
- vacancy
- to look forward
1. to be eager for something that one
expects to be enjoyable to happen
2. to give something to somebody so that it
may be formally considered
3. to be much better or more important than
somebody/something else
4. an available job or position
Întrebarea nr. 16 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- covering letter
- curriculum vitae
- to type
- handwritten
1. personal data sheet
2. written by hand
3. to write using a typewriter or calculator
4. application letter
Întrebarea nr. 17 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to trigger
- onset
- WAP
- SMS
1. wireless application protocol
2. the beginning or early stages
3. to set off, initiate, provoke
4. text messaging
Preview Assessment: lb engleza Page 4 of 39
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Întrebarea nr. 18 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- pasty-faced
- up-market
- to envisage
- drawback
1. a disadvantage or inconvenience
2. pale and dull complexion.
3. to imagine, to form a mental image of
something that is not present
4. appealing to or designed for high-income
consumers
Întrebarea nr. 19 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- assets
- exempt from
- parent bank
- subsidiary company
1. a bank in one country that has a
subsidiary in another country
2. a company that is completely controlled by
another company
3. economic resources that are owned or
controlled by an entity; what a firm or
individual owns
4. to free from an obligation, a duty, or a
liability to which others are subject
Întrebarea nr. 20 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- information storage
- appliance
- to cutback
- overall
1. general, complete
2. to cut down; to make a reduction in; to
place restrictions on
3. a device operated by use of electricity,
gas, etc
4. the holding of data in an electromagnetic
form so as to be easily accessed by a
computer processor.
Întrebarea nr. 21 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- employer
- sales manager
- production manager
- supervisor
1. a person who controls the selling of a
company's products
2. a person in charge with checking the
others
3. one who is responsible for the
manufacturing of a large quantity of
products
4. a person or company that employs people
Întrebarea nr. 22 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to advertise
to enclose
1. to put in an envelope
2. to promote something
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- marketing
- direct mail campaigns
3. form of advertising by means of which
marketing communications are sent to
customers using the postal service
4. the theory and practice of presenting,
advertising and selling things
Întrebarea nr. 23 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- subscriber
- account balance
- revenue
- staleness
1. gross, the entire amount of income before
any deductions are made
2. the amount of money in an account, equal
to the net of credits and debits at that
point in time for that account
3. triteness, lack of originality as a result of
being dull
4. someone who contributes a sum of money
in exchange of a certain service
Întrebarea nr. 24 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- To acquire
- Customer retention
- Defection
- Retailer
1. to get, to gain possession of
2. the marketing goal of keeping your
customers from going to your competitors
3. desertion, abandonment, opting for
another seller
4. Seller of goods or commodities directly to
consumers at a retail price.
Întrebarea nr. 25 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to intrude
- to match
- indelibly
- "copycat"
1. unauthorized duplicate of a certain fashion
design; they are usually made of lesser
quality imitations of the original
2. that cannot be erased
3. to combine
4. to put or force in inappropriately,
especially without invitation or permission
Întrebarea nr. 26 0 points Save
Read the following terms and phrases and match each term from the right
column to their definition from the left column
- to enhance
- to mitigate
- drive
- distortion
1. physiological state corresponding to a
strong need or desire
2. to increase; make better or more attractive
3. unpleasant change
4. to moderate (a quality or condition) in
force or intensity
Întrebarea nr. 27 0 points Save
Sometimes advertising can be a form of research
Preview Assessment: lb engleza Page 6 of 39
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Adevarat
Fals
Întrebarea nr. 28 0 points Save
A The World Trade Organization is the international forum that provides the
Most-Favoured-Nation principle
Adevarat
Fals
Întrebarea nr. 29 0 points Save
Women haven't always had leading positions in major corporations and
private sector organizations.
Adevarat
Fals
Întrebarea nr. 30 0 points Save
Some companies reward their customers by giving some of their money back
Adevarat
Fals
Întrebarea nr. 31 0 points Save
To market a product means to advertise and offer it for sale
Adevarat
Fals
Întrebarea nr. 32 0 points Save
A parent bank in one country that has a subsidiary in another country.
Adevarat
Fals
Întrebarea nr. 33 0 points Save
A domestic bank is one that operates exclusively with national currency
Adevarat
Fals
Întrebarea nr. 34 0 points Save
The persons who have a staggering IQ are always very determined to
succeed.
Adevarat
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Fals
Întrebarea nr. 35 0 points Save
An ATM is an Automated Teller Machines that simplifies financial transactions
with customers.
Adevarat
Fals
Întrebarea nr. 36 0 points Save
The head of a university is called dean.
Adevarat
Fals
Întrebarea nr. 37 0 points Save
A company that looses its customers is a company that doesn't have a high
degree of defection.
Adevarat
Fals
Întrebarea nr. 38 0 points Save
Most selling sites are designed to move consumers through multiple stages of
the decision-making process
Adevarat
Fals
Întrebarea nr. 39 0 points Save
On January 2008,
Vodafone made the
Adevarat
Fals
Întrebarea nr. 40 0 points Save
If a company advertises products that are similar to others, it must make
ample use of imagery in association with attractive symbols
Adevarat
Fals
Întrebarea nr. 41 0 points Save
Technology has created a new commercial reality that led to the emergence
of global markets for standardized consumer products
Preview Assessment: lb engleza Page 8 of 39
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Adevarat
Fals
Întrebarea nr. 42 0 points Save
The usual technique for defining an individual's lifestyle is called
psychographics and it involves measuring attitudes and interests in diverse
areas such as work, politics, recreation and the like.
Adevarat
Fals
Întrebarea nr. 43 0 points Save
Creative people have a lot of fantasy, inspiration and intuition but they don't
have logic at all.
Adevarat
Fals
Întrebarea nr. 44 0 points Save
There is no genuine clash between selling and 'being creative'
Adevarat
Fals
Întrebarea nr. 45 0 points Save
All managers spend most of their time talking to people.
Adevarat
Fals
Întrebarea nr. 46 0 points Save
Perceptions have nothing to do with consumer behaviour.
Adevarat
Fals
Întrebarea nr. 47 0 points Save
"Right-brain" dominated people are smarter than the "left-brain" dominated
ones.
Adevarat
Fals
Întrebarea nr. 48 0 points Save
Recent studies show that consumers don't access information on the Internet
before making major life decisions.
Preview Assessment: lb engleza Page 9 of 39
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Adevarat
Fals
Întrebarea nr. 49 0 points Save
The typical Internet user is a young, techy, up-market male professional.
Adevarat
Fals
Întrebarea nr. 50 0 points Save
A marketplace is a
square such as
Adevarat
Fals
Întrebarea nr. 51 0 points Save
WAP services give you the possibility to send messages whenever you can't
talk.
Adevarat
Fals
Întrebarea nr. 52 0 points Save
An employer is one who works for a monthly subsidiary
Adevarat
Fals
Întrebarea nr. 53 0 points Save
To achieve greater customer retention direct marketers have switched the
emphasis from product to service.
Adevarat
Fals
Întrebarea nr. 54 0 points Save
If a company wants to keep its high-spending customers, it must sell only
expensive stuff.
Adevarat
Fals
Întrebarea nr. 55 0 points Save
The international trade growth has been favoured by long periods of war.
Adevarat
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Fals
Întrebarea nr. 56 0 points Save
The manager is the owner of a company.
Adevarat
Fals
Întrebarea nr. 57 0 points Save
All employees are checked by their supervisors.
Adevarat
Fals
Întrebarea nr. 58 0 points Save
Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their
advertising mainly on pure emotional symbolism.
Adevarat
Fals
Întrebarea nr. 59 0 points Save
A "hot" product is a brand new product that appeals very much to the public
Adevarat
Fals
Întrebarea nr. 60 0 points Save
B2C marketing designates a set of transactions between two companies.
Adevarat Fals
Întrebarea nr. 61 0 points Save
The price at which a product is offered for sale to the public represents its
market price.
Adevarat
Fals
Întrebarea nr. 62 0 points Save
The marketing department of a company deals with advertising, market
research as well as selling.
Adevarat
Fals
Întrebarea nr. 63 0 points Save
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At present, women are better educated and hold more jobs worldwide than
ever before.
Adevarat
Fals
Întrebarea nr. 64 0 points Save
The purpose of advertising is to persuade.
Adevarat
Fals
Întrebarea nr. 65 0 points Save
The use of direct distribution mail order or direct delivery of services is one of
the direct marketers' most powerful weapons
Adevarat
Fals
Întrebarea nr. 66 0 points Save
If you have good interpersonal skills, it means that you can't have a lot of
friends
Adevarat
Fals
Întrebarea nr. 67 0 points Save
The Coca-Cola Web site consists of twelve different sections.
Adevarat
Fals
Întrebarea nr. 68 0 points Save
A manager who is technically competent is one who knows how to plan, lead,
organize and control his own work as well as that of the other employees.
Adevarat
Fals
Întrebarea nr. 69 0 points Save
A market leader is one who sponsors the most advertising campaigns.
Adevarat
Fals
Întrebarea nr. 70 0 points Save
To have an enterprising orientation means to be a good entrepreneur.
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Adevarat
Fals
Întrebarea nr. 71 0 points Save
Consumers aged 50 and older never use the Internet
Adevarat
Fals
Întrebarea nr. 72 0 points Save
When you flatter someone means that you bruise that person's feelings.
Adevarat
Fals
Întrebarea nr. 73 0 points Save
Today a growing number of appliances and systems operate on analogue
information.
Adevarat
Fals
Întrebarea nr. 74 0 points Save
Someone who makes market forecasts is one who predicts the weather.
Adevarat
Fals
Întrebarea nr. 75 0 points Save
Advertisers' job is to sell
Adevarat
Fals
Întrebarea nr. 76 0 points Save
A director is one who writes screenplays for movies
Adevarat
Fals
Întrebarea nr. 77 0 points Save
Vodafone is the world's biggest mobile network operator.
Adevarat
Fals
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Întrebarea nr. 78 0 points Save
The charismatic managers are also the most persuasive.
Adevarat
Fals
Întrebarea nr. 79 0 points Save
In a big company, such as IBM, for instance, the general manager is the one
who hires people.
Adevarat
Fals
Întrebarea nr. 80 0 points Save
You can't become a successful manager if you don't have some inborn
managerial traits.
Adevarat
Fals
Întrebarea nr. 81 0 points Save
The process of identifying the specific needs of segments and selecting one
or more of these segments as a target is called branding.
Adevarat
Fals
Întrebarea nr. 82 0 points Save
In
are held by women.
Adevarat
Fals
Întrebarea nr. 83 0 points Save
To be creative implies to be a very organized person
Adevarat
Fals
Întrebarea nr. 84 0 points Save
A company that is risk averse is one that doesn't test the market before taking
its marketing decisions.
Adevarat
Fals
Preview Assessment: lb engleza Page 14 of 39
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Întrebarea nr. 85 0 points Save
Advertising shouldn't be entertaining
Adevarat
Fals
Întrebarea nr. 86 0 points Save
Won.com site offers a lottery prize of up to $1000 million for visiting it.
Adevarat
Fals
Întrebarea nr. 87 0 points Save
A manager's daily chores include resolving conflicts among subordinates.
Adevarat
Fals
Întrebarea nr. 88 0 points Save
Vodafone has a strong visual identity based on the colour red
Adevarat
Fals
Întrebarea nr. 89 0 points Save
Federal Express is an excellent example of how expensive a well-designed
service web site can be.
Adevarat
Fals
Întrebarea nr. 90 0 points Save
Perception is the process by which people derive meaning from within
themselves ( such as a feeling of frustration) or from the external environment
Adevarat
Fals
Întrebarea nr. 91 0 points Save
An assertive person is one who always speaks very loud.
Adevarat
Fals
Întrebarea nr. 92 0 points Save
Marketing deals exclusively with advertising products
Preview Assessment: lb engleza Page 15 of 39
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Adevarat
Fals
Întrebarea nr. 93 0 points Save
The World Bank was initially formed in 1944 to aid countries suffering from
the destructions of the war
Adevarat
Fals
Întrebarea nr. 94 0 points Save
Only the market leaders are quoted at the Stock Exchange
Adevarat
Fals
Întrebarea nr. 95 0 points Save
Both branches and subsidiaries are full-service banking institutions
Adevarat
Fals
Întrebarea nr. 96 0 points Save
To satisfy the customers' needs means to have the best prices on the market
Adevarat
Fals
Întrebarea nr. 97 0 points Save
The direct mail campaigns are a form of electronic advertising
Adevarat
Fals
Întrebarea nr. 98 0 points Save
To overcome a problem means to fail solving it
Adevarat
Fals
Întrebarea nr. 99 0 points Save
Connectivity makes bits to flow from one appliance or location to another
Adevarat
Fals
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Întrebarea nr. 100 0 points Save
Most Asian and Islamic countries exhibit female preference, manifested in
Adevarat
Fals
Întrebarea nr. 101 0 points Save
"Left-brain" dominated people tend to focus more on their feelings.rather
than on their reason
Adevarat
Fals
Întrebarea nr. 102 0 points Save
A CEO manager deals with the accounting department of a company
Adevarat
Fals
Întrebarea nr. 103 0 points Save
If we only ...what our competitors plan we could avoid launching a similar
product.
1. were knowing
2. had known
3. knew
Întrebarea nr. 104 0 points Save
After you...this faculty will you attend an MA course?
will finish
will graduate
graduate
Întrebarea nr. 105 0 points Save
I wish I.more imagination.
have had
to have
had
Întrebarea nr. 106 0 points Save
It's about time you .....us your suggestions.
presented
Preview Assessment: lb engleza Page 17 of 39
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will present
present
Întrebarea nr. 107 0 points Save
Somebody.........the board on what's happening here.
informs
will inform
inform
Întrebarea nr. 108 0 points Save
Some think that if they write on purple paper their application will...
stand out
be accepted
be funny
Întrebarea nr. 109 0 points Save
If you really understand the customer's needs you can touch them at..of
their being.
the sole
the heart
the core
Întrebarea nr. 110 0 points Save
The market research represents the study of what people buy and why and
it is usually ...by a company before it develops a new product.
driven
conducted
offered
Întrebarea nr. 111 0 points Save
A marketing strategist should decide if products in the sector are
primarily sold on "logic" .. on "emotion".
either.or
neither.nor
rather than
Întrebarea nr. 112 0 points Save
Do you think that advertising should also be..?
Preview Assessment: lb engleza Page 18 of 39
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entertaining
playful
funny
Întrebarea nr. 113 0 points Save
The direct marketing's ...on entertainment is clear: there is no room for it
in direct communications.
opinion
question
stance
Întrebarea nr. 114 0 points Save
Please, find my CV...
attached
enclosed
sent
Întrebarea nr. 115 0 points Save
If you are just....a business you obviously don't have any existing
customers.
ending
beginning
starting up
Întrebarea nr. 116 0 points Save
The advertiser's job is to make the product...
look better
better
smarter
Întrebarea nr. 117 0 points Save
B2C, business-to-consumer electronic commerce is a form of electronic
commerce in which products and ...are sold from a firm to a consumer
who this way doesn't have to buy from a traditional shop.
services
things
goods
Întrebarea nr. 118 0 points Save
Ad writers forget they are salesmen; instead of sales they seek ..
Preview Assessment: lb engleza Page 19 of 39
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power
applause
money
Întrebarea nr. 119 0 points Save
A very important marketing decision is ...resources between the existing
customers and the new ones.
to give
to share
to allocate
Întrebarea nr. 120 0 points Save
You........my advice: leave those files for tomorrow!
may take
take
have taken
Întrebarea nr. 121 0 points Save
The purpose of advertising is to..
persuade
advertise
display
Întrebarea nr. 122 0 points Save
The manager suggested that prices .......... kept low so as to attract new
customers.
could be
would be
be
Întrebarea nr. 123 0 points Save
Global economy ...........a rapid growth if funds weren't directed toward
military adventures.
would register
will register
registers
Întrebarea nr. 124 0 points Save
The aim of marketing is to make selling...
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mare expensive
superfluous
nicer
Întrebarea nr. 125 0 points Save
If an advertising agency doesn't sell then it isn't ...
aggressive
creative
profitable
Întrebarea nr. 126 0 points Save
A famous advertiser called Cyrus Curtis considers that the key ingredient of
an ad is its....
atmosphere
brand
story
Întrebarea nr. 127 0 points Save
Tom has...
graduated
been
attended
Întrebarea nr. 128 0 points Save
The Board recommended that the projects .......... handed in two weeks'
time.
be
are
will be
Întrebarea nr. 129 0 points Save
If only their commercial .... in the viewers' memory their brand
could have been famous!
had been lodged
had lodged
could have been lodged
Întrebarea nr. 130 0 points Save
By the time you finish the project I.. be back at the office.
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would be
will be
am
Întrebarea nr. 131 0 points Save
The Wall Street Journal is an ....... information site
important
highly used
interactive
Întrebarea nr. 132 0 points Save
The advertiser's idea enchanted everybody as if they..under a spell.
have been
were
are
Întrebarea nr. 133 0 points Save
The teacher suggested that all students ........ him what they don't
understand
can ask
ask
have to ask
Întrebarea nr. 134 0 points Save
I wish he..the importance of being up to date with everything.
understood
understand
will understand
Întrebarea nr. 135 0 points Save
They won't make any forecasts before they...all the information they
need.
won't receive
receive
will receive
Întrebarea nr. 136 0 points Save
It's high time our company ..a new product.
had launched
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launched
would launch
Întrebarea nr. 137 0 points Save
. ....have found that nearly all important decisions are made in the
subconscious.
The engineers
The scientists
The psychoanalysts
Întrebarea nr. 138 0 points Save
The Internet provides e-marketers with access to a broad range of ...
segments.
people
users
demographic
Întrebarea nr. 139 0 points Save
A consumer must take a....decision if he wants to buy a pension.
logical
inspired
smart
Întrebarea nr. 140 0 points Save
The boss required that everybody.......the meeting on Monday.
attend
will attend
would attend
Întrebarea nr. 141 0 points Save
The advertisers wished their product ....No 1 on the market.
was
had been
will be
Întrebarea nr. 142 0 points Save
Direct marketing is a.....of marketing that attempts to send messages
directly to consumers using "addressable" media such as mail and e-mail
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means
form
way
Întrebarea nr. 143 0 points Save
A well known marketing strategy is to create a ...scheme for its loyal
customers.
profitable
reward
beneficial
Întrebarea nr. 144 0 points Save
Mr. Brown, the marketing manager has informed me that there will be
a....in his department next month.
vacancy
spare room
opportunity
Întrebarea nr. 145 0 points Save
Kids Only area offers homework help and online magazines along with the
usual games, ...and chatrooms.
software
hardware
CD's
Întrebarea nr. 146 0 points Save
B2B is a short form from Business to Business and is used ....those
aspects
of e-commerce that involve the exchange of goods and services between
companies over the Internet
to designate
to define
to determine
Întrebarea nr. 147 0 points Save
The new manager behaved as if he ....everyone around him.
knew
have known
could know
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Întrebarea nr. 148 0 points Save
Hurry up! You......the reports ASAP.
send
sent
could send
Întrebarea nr. 149 0 points Save
Advertisers should....entertainment with selling.
add
multiply
match
Întrebarea nr. 150 0 points Save
Heaven.......for you to leave the country!
forbid
shall forbid
forbade
Întrebarea nr. 151 0 points Save
My present employer....his business.
lets
is closing down
leaves
Întrebarea nr. 152 0 points Save
I will send you a message as soon as I.....the novel.
shall finish reading
finish reading
will finish reading
Întrebarea nr. 153 0 points Save
In the late 1990's the onset of pre-pay options triggered a dramatic ....in
sales.
raising
upturn
lift
Întrebarea nr. 154 0 points Save
...........that a good manager should have only technical skills.
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don't be it
shan't be it
not be it
Întrebarea nr. 155 0 points Save
Please, stop the car before you....my house
reach
will reach
would reach
Întrebarea nr. 156 0 points Save
I would like very much to have the ....to work for such a big company as
yours.
vacancy
opportunity
occasion
Întrebarea nr. 157 0 points Save
.......what may, if you are decided to become a manager, you'll do it in the
end.
came
come
will come
Întrebarea nr. 158 0 points Save
Companies that sell credit know that they must strike..between keeping
the old customers and attracting new ones.
a crisis
a balance
a problem
Întrebarea nr. 159 0 points Save
....is a strategy meaning that a company uses commercial partners to
attract new customers
The marketing mix
The affinity marketing
Targeting
Întrebarea nr. 160 0 points Save
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They wouldn't reduce tariffs and liberalize trade for the Most-Favoured-
Nation if they ...that those people are in need.
will not know
didn't know
hadn't known
Întrebarea nr. 161 0 points Save
It seems that some companies have high levels of..
defection
abandonment
leaving
Întrebarea nr. 162 0 points Save
A product's market value represents the...at which that product would be
sold if offered publicly.
capital
price
value
Întrebarea nr. 163 0 points Save
The company has a....of over 4 billion pounds.
number
business figure
turnover
Întrebarea nr. 164 0 points Save
Search engines generate.... by selling banner advertising.
profits
revenue
money
Întrebarea nr. 165 0 points Save
Interactive online services allow customers to access account.....
situation
money
balances
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Întrebarea nr. 166 0 points Save
Complete the following statements by choosing the right alternative a, b or c:
I'm looking forward to...news from you.
get
receiving
receive
Întrebarea nr. 167 0 points Save
The Internet enables consumers and companies .... huge amounts of
information
to send
to share
to divide
Întrebarea nr. 168 0 points Save
In 1995 Heinz..over half of its marketing budget into direct marketing and
then move it back to advertising
put
placed
sold
Întrebarea nr. 169 0 points Save
There is no genuine ..between selling and "being creative".
difference
clash
misunderstanding
Întrebarea nr. 170 0 points Save
"The right-brain" dominated advertisers use more...than logic.
reason
intelligence
intuition
Întrebarea nr. 171 0 points Save
The marketing strategies that were successful in some cases shouldn't be
taken as
codes
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guidelines
rules
Întrebarea nr. 172 0 points Save
The famous advertiser looked awkward as if he..everyone staring at him .
had hated
hated
would hate
Întrebarea nr. 173 0 points Save
A market leader is the company that ...the largest quantity of a particular
product and thus emerges as a leader
promotes
sells
advertises
Întrebarea nr. 174 0 points Save
The marketing manager has ordered that the new strategies.....by tomorrow
at noon.
will be ready
be ready
are ready
Întrebarea nr. 175 0 points Save
....... to say that a good manager should have more than technical skills.
it's worth
suffice it
it's enough
Întrebarea nr. 176 0 points Save
...of a new product, means that it can first be produced only in the
country where it was developed, then as it becomes standardized and more
familiar, can be produced in other countries and exported back to where it
started.
The Marketing
The life cycle
The Marketing strategy
Întrebarea nr. 177 0 points Save
Mobile phones ...have followed a classic 'S-shaped' curve.
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selling
sales
shopping
Întrebarea nr. 178 0 points Save
The bank owner ordered that the wages ........... his stuff.
must motivate
will motivate
motivate
Întrebarea nr. 179 0 points Save
Marketing is a social and managerial ....by which individuals and
groups obtain what they need and want through creating and exchanging
products and value others.
phenomenon
process
fact
Întrebarea nr. 180 0 points Save
If international organizations ....they wouldn't donate money for people
suffering from war destruction.
didn't care
don't matter
don't care
Întrebarea nr. 181 0 points Save
Language ..much too often what people feel.
explain
camouflages
complicates
Întrebarea nr. 182 0 points Save
If only they ..to understand the customers' expectations, they would have
been much more successful with their recently launched product.
manage
could manage
had managed
Întrebarea nr. 183 0 points Save
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They ....agreements if they weren't necessary.
would conclude
didn't conclude
wouldn't conclude
Întrebarea nr. 184 0 points Save
Some experts consider that the moment of truth is when the prospects or
customers ...with the advert.
see
engage
perceive
Întrebarea nr. 185 0 points Save
He spoke as if he ..something about our advertising campaign.
could know
had known
knew
Întrebarea nr. 186 0 points Save
In order to make online customers visit a particular web-site, marketers can
use other media-print...
letters
advertising
banners
Întrebarea nr. 187 0 points Save
Sometimes consumers make impulsive,...decisions.
unconscious
irresponsible
subconscious
Întrebarea nr. 188 0 points Save
By means of the Internet people can be connected with just a few.
mice clicks
mouse click
mouse clicks
Întrebarea nr. 189 0 points Save
The marketer wished he ...more last month.
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would have sold
sold
had sold
Întrebarea nr. 190 0 points Save
. We cannot ....on the public without repaying them.
upset
intrude
disturb
Întrebarea nr. 191 0 points Save
We wouldn't desire to buy so many things if we ....their commercials
before.
saw
wouldn't see
didn't see
Întrebarea nr. 192 0 points Save
The executives ............ that the company's policy be well known by the
public.
have desired
would desire
desire
Întrebarea nr. 193 0 points Save
........what you want, I strongly believe that our HR manager knows how to
deal with people.
do
say
make
Întrebarea nr. 194 0 points Save
If only we .....to work in advertising ten years ago!
had started
have started
start
Întrebarea nr. 195 0 points Save
On 1 January 1985
Vodafone made the
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call
pager
calling
Întrebarea nr. 196 0 points Save
Younger groups are more likely to use the Internet for entertainment
and....
having fun
having a good time
socializing
Întrebarea nr. 197 0 points Save
They adopted a new shape for the Pepsi bottle in case people ...it more.
liked
like
will like
Întrebarea nr. 198 0 points Save
Will you keep on learning until you...the lesson?
will have understood
are going to understand
understand
Întrebarea nr. 199 0 points Save
Don't you think that this handwriting is....?
illegible
clear
eligible
Întrebarea nr. 200 0 points Save
One of the most important decisions a marketing strategist should take is
whether or not to use..to stimulate purchase
rewards
incentives
gifts
Întrebarea nr. 201 0 points Save
When I ... sure about the result, I will let everybody know it.
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am going to be
shall be
am
Întrebarea nr. 202 0 points Save
C2C consumer to consumer is the oldest form of ... facilitating people to
deal directly with each other
commerce
trade
e-business
Întrebarea nr. 203 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The customers ( to admit)....... that their
expectations have been satisfied.
Întrebarea nr. 204 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If the national currency (fall).... by almost more
than half this year, the living standards would be radically reduced.
Întrebarea nr. 205 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements:
What would you do if your country (not become).....a member of the
European Union?
Întrebarea nr. 206 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If you (access).. America Online you will find a
lot of information.
Întrebarea nr. 207 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Usually young people (use)... the computer if
they want to have fun .
Întrebarea nr. 208 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Bill forgot to enclose an application letter when he
(to post)....... his CV
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Întrebarea nr. 209 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The marketing strategist knows that a good service
(to help)........... the company to preserve the existing customers.
Întrebarea nr. 210 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The manager hopes that his competitors (not
have) ............better advertising means
Întrebarea nr. 211 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: You (not write)........ too many details about your
education so your CV was rejected
Întrebarea nr. 212 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements Companies (to know)........ that the incentives they
offer will attract more and more customers.
Întrebarea nr. 213 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Tom knew that he (to have)......... to type his CV as
fast as he could
Întrebarea nr. 214 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The board admitted that the advertising campaign
(to be).......... a successful one.
Întrebarea nr. 215 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements:
to a job interview
Întrebarea nr. 216 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: What strategy would you opt for if your company
(go)...bankrupt?
Întrebarea nr. 217 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Direct marketers assume that people (to
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appreciate) ...........the direct delivery of services.
Întrebarea nr. 218 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: All marketers know that P. Kotler (to write)........ the
best books on marketing
Întrebarea nr. 219 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The company had created the most suitable
marketing mix before they (to order)....... the launching of the new product.
Întrebarea nr. 220 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The girl understood that many ads (to require).....
the applicants to be at least 18.
Întrebarea nr. 221 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The students had been explained all the subjects
before they (to sit).......... the exam.
Întrebarea nr. 222 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Little Alan (use).... the computer to play games
if you buy him one.
Întrebarea nr. 223 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements; General marketers wanted to build brands the
prospects (to feel)........... familiar with.
Întrebarea nr. 224 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Everybody knows that Procter and Gamble
products ( to be)........ advertised a lot lately.
Întrebarea nr. 225 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: One has to use only black or dark blue ink when
he/she (write)............ an application form.
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Întrebarea nr. 226 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Tom (worry)......if his online shopping weren't
delivered in due time.
Întrebarea nr. 227 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Some make a big mistake because they ( to
write)...... their covering letters on purple paper.
Întrebarea nr. 228 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: When you start up a business you (not have).........
any existing customers.
Întrebarea nr. 229 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Direct marketers understood that they (to
achieve) ............greater customer retention by switching the emphasis from
product to service.
Întrebarea nr. 230 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The new product had already offered a lot of
benefits when the company (to consider)....... the possibility of a merger.
Întrebarea nr. 231 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: Amex Membership Miles created a reward scheme
that (to give)......... some value back to its loyal customers.
Întrebarea nr. 232 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The students (not apply)....... for a scholarship
abroad when they had the chance to do so.
Întrebarea nr. 233 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: A customer that (to buy)....... from a supplier for the
first time would look for a lot of benefits.
Întrebarea nr. 234 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
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grammatical statements: The manager appreciates the fact that his products
( to be promoted)......... using the best marketing strategies.
Întrebarea nr. 235 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If I (know)...how to get a sponsorship I would
tell it to you
Întrebarea nr. 236 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The Internet will help you a lot if you (know)....
how to use it.
Întrebarea nr. 237 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The girl confessed that she (not know)........
anything about marketing before attending this faculty.
Întrebarea nr. 238 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: The human resources manager ( to think)....... that
many candidates don't know how to write a CV
Întrebarea nr. 239 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: It ( to be)....... very good that the telemarketing
officers have made a lot of sales calls
Întrebarea nr. 240 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: A company (to manage)............ to attract new
customers when they allocate enough money for this.
Întrebarea nr. 241 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements The teacher considers that your handwriting (to
be )..... illegible
Întrebarea nr. 242 0 points Save
Fill in the blanks with the right form of the verb so as to form correct
grammatical statements: If a message has been aimed only at selling, the
Internet users (react) ...negatively.
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