Raionul alimentar

Raionul alimentar

Raionul " Alimentar " inregistreaza incasari de 38% din totalul incasarilor magazinului si detine o suprafata de 45% din total suprafata comerciala a magazinului (2610m²) adica 1174,5m². Are forma unui hexagon neregulat cu laturile de 42m, 20m, 25m, 5,68m, 22m, 30,68m. Patru dintre laturi de 42m, 25m, 20m si 5,68m sunt pereti exteriori, iar cealalte doua laturi de 30,68m si 22m, se invecineaza cu raionul de Intretinere-Igiena si respective cu raionul de Confectii-Incaltaminte. Culoarele comune sunt de 3m luandu-se cate 1.5m de la fiecare raion vecin.

Grupele de marfuri sunt urmatoarele :

1.     16116k1021q ; Preparate din carne

·     16116k1021q ;    Pulpa de porc dezosata, degresata

·     16116k1021q ;    Carnati proaspeti de mistreti

·     16116k1021q ;    Ficat de porc portionat

·     16116k1021q ;    Carne de porc tocata

·     16116k1021q ;    Salam cu sunca taranesc

·     16116k1021q ;    Salam sasesc

·     16116k1021q ;    Pastrama de porc

·     16116k1021q ;    Jambon presat

·     16116k1021q ;    Piept de pui afumat

2.     16116k1021q ; Preparate din peste

·     16116k1021q ;    Biban de mare

·     16116k1021q ;    Dorada regala

·     16116k1021q ;    Salata de icre - crap cu ceapa

·     16116k1021q ;    Macrou rondele afumat

·     16116k1021q ;    File hering matias

·     16116k1021q ;    File macrou afumat

·     16116k1021q ;    Pastrav somonat eviscerat

·     16116k1021q ;    File pastrav somonat, afumat

·     16116k1021q ;    Somn file portionat, afumat

·     16116k1021q ;    File clarias

·     16116k1021q ;    Conserve din peste

·     16116k1021q ;    Caracatita decongelata

·     16116k1021q ;    Creveti prefierti

·     16116k1021q ;    Stridii

·     16116k1021q ;    Midii de cultura

3.     16116k1021q ; Lactate si branzeturi

·     16116k1021q ;    Unt

·     16116k1021q ;    Smantana

·     16116k1021q ;    Branza de burduf

·     16116k1021q ;    Cascaval

·     16116k1021q ;    Iaurt

·     16116k1021q ;    Telemea de bivolita

·     16116k1021q ;    Lapte consum pasteorizat

·     16116k1021q ;    Telemea oaie

·     16116k1021q ;    Sana

·     16116k1021q ;    Lapte batut

·     16116k1021q ;    Margarina

·     16116k1021q ;    Branza topita

·     16116k1021q ;    Frisca vegetala fara zahar

·     16116k1021q ;    Pizzarella Sandwich

4.     16116k1021q ; Bauturi alcoolice si racoritoare

·     16116k1021q ;    Vinuri

·     16116k1021q ;    Bere

·     16116k1021q ;    Sampanie

·     16116k1021q ;    Vodca

·     16116k1021q ;    Gin

·     16116k1021q ;    Lichior

·     16116k1021q ;    Sucuri

·     16116k1021q ;    Apa minerala

·     16116k1021q ;    Sirop

·     16116k1021q ;    Cafea

·     16116k1021q ;    Capucino

·     16116k1021q ;    Nes

5.     16116k1021q ; Pastele fainoase

·     16116k1021q ;    Malai

·     16116k1021q ;    Faina de grau

·     16116k1021q ;    Gris

·     16116k1021q ;    Orez

·     16116k1021q ;    Zahar

·     16116k1021q ;    Cereale cu arome

·     16116k1021q ;    Ulei

·     16116k1021q ;    Otet

·     16116k1021q ;    Pasta de tomate

·     16116k1021q ;    Mustar

·     16116k1021q ;    Paste vrac

·     16116k1021q ;    Spaghete si macaroane

·     16116k1021q ;    Maioneza

·     16116k1021q ;    Mustar

·     16116k1021q ;    Fidea

·     16116k1021q ;    Paine

6.     16116k1021q ; Dulciuri

·     16116k1021q ;    Biscuiti

·     16116k1021q ;    Alune

·     16116k1021q ;    Napolitane

·     16116k1021q ;    Eugenii

·     16116k1021q ;    Chipsuri

·     16116k1021q ;    Ciocolata

·     16116k1021q ;    Caramele

·     16116k1021q ;    Arahide

·     16116k1021q ;    Stafide

·     16116k1021q ;    Mac

·     16116k1021q ;    Nuca de cocos

7.     16116k1021q ; Legume si fructe

·     16116k1021q ;    Rosii

·     16116k1021q ;    Castraveti

·     16116k1021q ;    Varza

·     16116k1021q ;    Ceapa

·     16116k1021q ;    Ciperci

·     16116k1021q ;    Conopida

·     16116k1021q ;    Morcovi

·     16116k1021q ;    Usturoi

·     16116k1021q ;    Lamai

·     16116k1021q ;    Portocale ananas

·     16116k1021q ;    Pere

·     16116k1021q ;    Mere

·     16116k1021q ;    Avocado

·     16116k1021q ;    Mango

·     16116k1021q ;    Capsuni

Procent (%) pentru fiecare grupa din totalul vanzarilor.

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Preparate din carne - 28 %

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Preparate din peste - 12 %

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Lactate si branzeturi - 19 %

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Bauturi alcoolice si racoritoare - 18 %

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Paste fainoase - 7%

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Dulciuri - 6%

·     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;     16116k1021q ;    Legume si fructe - 10%

Alimentar(% din total suprafata) X Suprafata de vanzare .

45 % X 2610 = 1174.5m²

Aria raionului X randament .

= 1174.5m² X 240mil/lei/m² = 281880mil/lei (incasari/grupa de marfuri)

procent raion X incasari raion

= 28% X 281880 mil/lei = 78926.4mil/lei

= 12% X 281880 mil/lei = 33825.6 mil/lei

= 19% X 281880 mil/lei = 53557.2mil/lei

18 X 281880 mil/lei = 50738.4 mil/lei

= 7% X 281880 mil/lei = 19731.6 mil/lei

= 6% X 281880 mil/lei = 16912.8 mil/lei

= 10%X281880mil/lei = 28188 mil/lei

Achizitii pentru fiecare grupa de marfa .

= incasari pe fiecare grupa / 1+ADC pentru fiecare grupa de marfa

·     16116k1021q ;    Preparate din carne

= 78926.4mil / 1+20% = 65772mil/lei (ADC -20%)

·     16116k1021q ;    Preparate din peste

= 33825.6mil / 1+30 % = 26019.7 mil/lei (ADC - 30%)

·     16116k1021q ;    Lactate si branzeturi

53557.2mil / 1+25% = 42845.7mil/lei (ADC - 25%)

·     16116k1021q ;    Bauturi alcoolice si racoritoare

50738.4 mil / 1+25% = 40590.7mil (ADC - 25%)

·     16116k1021q ;    Paste fainoase

19731.6 mil / 1+15% = 17158mil (ADC -15%)

·     16116k1021q ;    Dulciuri

16912 mil / 1+25% = 13529.6mil (ADC - 25%)

·     16116k1021q ;    Legume si fructe

28880 mil / 1+20% = 24066.6mil (ADC - 20%)

Marja valoare absoluta = Incasari - Achizitii (pentru fiecare grupa).

·     16116k1021q ;    Preparate din carne

·     16116k1021q ;    Preparate din peste

·     16116k1021q ;    Lactate si branzeturi

·     16116k1021q ;    Bauturi alcoolice si racoritoare

·     16116k1021q ;    Paste fainoase

·     16116k1021q ;    Dulciuri

·     16116k1021q ;    Legume si fructe

% pondere valoare absoluta = Marja valoare absoluta pentru fiecare grupa / Suma marjelor valoare absoluta

Preparate din carne

Mva (%) = 13154mil / 51896.7mil = 0.25

·     16116k1021q ;    Preparate din peste

Mva (%) = 7805.9 mil / 51896.7 mil = 0.15

·     16116k1021q ;    Lactate si branzeturi

Mva (%) = 10711.5 mil / 51896.7 mil = 0.20

·     16116k1021q ;    Bauturi alcoolice si racoritoare

Mva (%) = 10147.7 mil / 51896.7 mil = 0.19

·     16116k1021q ;    Paste fainoase

Mva (% 2573 mil / 51896.7 mil = 0.06

·     16116k1021q ;    Dulciuri

Mva (%) = 3383.2 mil / 51896.7 mil = 0.07

·     16116k1021q ;    Legume si fructe

Mva (%) = 4121.4 mil / 51896.7 mil = 0.08

Linearul la sol = perimetrul

Gondola de perete, cu adâncime de 0.5 m e lunga de 90,68m.

Gondola de perete, cu adancime de 1 m elunga de 20 m.

G1 = G2 = ... = G8 = 2 * 12m + 2* 1m =26 m

G1i = G2i = ...=G16i = 2*8.5m + 2*1m = 19m

G1ii = G2ii = ...= G6ii = 2* 13.5m + 2*1m = 29 m

G1iii = G2iii = G3iii = 2 * 3.5m + 2 * 3.5m = 14m

Linearul dezvoltat = Ls * nr rafturi

Ld-G1= G2 = ... = G8 = 26m * 4 rafturi = 104m

Ld-G1i = G2i = ...= G16i = 19m * 3 rafturi = 57m

Ld-G1ii = G2ii = ...= G6ii = 29m * 5rafturi = 145m

Ld-G1iii = G2iii = G3iii = 14m * 2 rafturi = 28m

Linearul dezvoltat total = suma Ld

LdT = 8 * 104m + 17 * 57m + 6 *145m + 3 * 28m = 2 755

Linearul ocupat = Pondere marja valoare absoluta * LdT.

·     16116k1021q ;    Preparate din carne

25% * 2755m = 688.75m

·     16116k1021q ;    Preparate din peste

15% * 2755m = 413.25m

·     16116k1021q ;    Lactate si branzeturi

20% * 2755m = 551 m

·     16116k1021q ;    Bauturi alcoolice si racoritoare

19 2755m = 523.45 m

·     16116k1021q ;    Paste fainoase

6%*2755m = 165.3 m

·     16116k1021q ;    Dulciuri

7% *2755m = 192.85 m

·     16116k1021q ;    Legume si fructe

8% *2755m = 220.4 m

Tehnici de promovare

·     16116k1021q ;    Sa gaseasca produsul asupra caruia promovarea va fi eficienta;

·     16116k1021q ;    Sa foloseasca tehnica cea mai bine adapatata la specificul cumparatorilor si cea mai apreciata de catre acestia ;

·     16116k1021q ;    Sa propuna promovarea la momentul potrivit, adica intr-o perioada in care sa se accelereze cererea.

In ochii clientului promovarea reprezinta inainte de toate un avantaj material imediat, fara reducerea calitatii. Tehnicile de promovare realizate pentru un produs vor contribui la formarea imaginii acestuia, imagine intretinuta de catre mesajele catre consumator, concretizate in : calitate, design, ambalaj, eticheta, numele si marca produsului, servicii post vanzare, pret etc.