Analysis of Quality Management Principles Implementation into Nestle
The Quality Policy of Nestle is the following : "Quality is the cornerstone of our success. It is the key to our success, today and tomorrow." The confidence of clients is based on the quality image and on the reputation for high standards that the company has been building up over many years. Among the principles of the Quality Management Policy we count Customer focus and Continual improvement.
Consumer Focus
Nestle is committed to offering consumers high-quality food products that a 20120y241u re safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment.
The Research department identifies the customer groups and understands their requirements by various means: questionnaires, focus groups, market studies. These means also help to gather data relating to the needs and expectations of both existing and potential customers.
The company tries to respond to customers' present needs and expectations and also to anticipate what customers' future needs and expectations will be and acts now in order to meet and where possible exceed them. This is done through a worldwide Nestlé Consumer Services network devoted to caring for consumers. The people in this department have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé.
Another important activity is the monitoring and reviewing the experiences and perceptions of its customers. When Henri Nestlé, the fonder of the company prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, the Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment.
The company also monitors competitor activity and understands its competitive advantage. Success can never be taken for granted. They must watch and learn from their competitors. If the latter does something better, they must improve their own performance. They believe that they can achieve competitive advantage through Quality.
Further more, the company builds and maintains excellent relationships with all its customers. This applies both to how they present their products and to how they address consumers' questions and concerns.
At Nestle, they care for their consumers because their success depends on meeting their needs and expectations. Nestle recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist.
Continual Improvement
As we move ahead in the 21st century, a business strategy based on high-quality food and beverage products can only be maintained by business practices based on the principles of long term sustainable development.
While Nestle's Corporate Business Principles will continue to evolve and adapt to a changing world, their basic foundation is unchanged from the time of the origins, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestle is committed to the same principles in all countries, taking into account local legislation, cultural and religious practices.
Nestle is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Thus, it captures and shares the knowledge of its people in order to maximize learning across and within the organization.
Another important point is learning, both from own activities and performance and from that of others. For everyone in the company, the responsibilities and values are reflected in the commitment to the Nestle Corporate Business Principles. These set out the basic rules to be followed in order to ensure the maintenance of the highest standards of conduct
The company benchmarks, both internally and externally. Each and every Nestle employee must do his best to provide quality products and services. Training and teamwork are crucial to the successful implementation of high quality standards. Continuous training ensures that everyone understands his tasks and has the necessary skills to carry them out. Teamwork allows them to achieve results that are greater than the sum of individual efforts. They motivate employees by demonstrating management commitment to Quality, by setting challenging goals and by giving them responsibility and recognition. It is through employee involvement that goals and targets can be achieved in the shortest time.
Given the company's focus on high quality, food safety, nutritional value, and consumer appeal, Nestle needs to purchase high-quality agricultural goods produced in a sustainable way. Even though they don't own any agricultural land, their approach has been, through technical assistance, to improve the farming methods and standard of living of millions of farmers. The products, such as raw material producers, packaging suppliers, contract manufacturers and distributors are expected to share the same concern for Quality. They too must set up an adequate quality system, so as to meet Nestle's requirements consistently. The quality efforts must be shared by every function and department in the company as well as their business partners.
The company seeks opportunities for continuous innovation and improvement that add value. Nestle's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners
They innovate in new products and technologies to meet the present and future needs of the consumers in an increasingly sustainable manner, and they improve or renovate existing products and technologies for the same reasons. They are dedicated to continuous improvement in the efficient use of resources, resulting not only in lower operating costs, but also in a lower impact on the environment.
Managing the activities in accordance with the principles of sustainable development makes good business sense.
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