ABC Real Estate
Marketing Action Plan
Today's Action Plan -
Perform Needs Analysis & Present Best Alternatives
Counsel Owner to Establish a Fair Competitive Price Based on Multiple Profess 17117g616r ional Sources, not one opinion.
Complete the Necessary Listing Paperwork & Collect Supporting Exhibits such as Keys, Surveys, Mortgage Information, etc.
Help Owner Decide on Location for Yard Sign, if Allowed
Leave the "Preparation Checklist" and Advise you as to Any Positive Enhancements that can be Made to the Property in Order to Attract More Buyers to Your Property
Establish the Owner's Preference for the Frequency of Follow-up Reports
Inspect Mechanical Components for Home Warranty Coverage
Leave Business Cards with Owner to Give to Buying Prospects
Tomorrow's Action Plan -
Turn in Listing Package & Begin Verification of Listing Information
Submit Listing to the Company Sales Team to Review for Their Buyers
Submit Listing to Local Multiple Listing Service(s)
Insure that the Listing is Placed on the Internet
Schedule Property for Office Tour
Disribute Listing to Office Associates & Affiliate Offices
Mail & Call Surrounding Homeowners to Announce the New Listing
Order Yard Sign to be Installed
Order a Lock Box to Insure Best Access to all Realtors for Greater Exposure
Develop a list of Features and Benefits of Your Home for all Advertisements and Promotions
Compose Three Classified Advertisements
Consult with Financial Officer to Make Certain that the Home will qualify for loan
Obtain Appraisal opinion
Mail or Fax Appropriate Application(s) i.e. Buyers Home Warranty, Referral, etc.
Action Plan/ (Within 3 days)
Install "For
Call the Top 40 Sales Professionals in the Area that Sell 35% of all Homes Sold in this area to Promote Your Property and Match with Possible Buyers
Create Property Feature Sheets and/or Property Brochures
Re-Calculate ABC "Sold Rating"
Follow up with Financial Officer
Follow up with Appraiser
Arrange for CMA Verifications
Action Plan/ (Within one week.)
Tour Home & Collect Evaluations
Create Associate Alliances with Others Who have Listings in the Immediate Area
Review Listing Printouts to Confirm Information is Correct
Review Marketing Activity with the Owner
Deliver "
Review Appraisal Information
Review Financial Information
Review Prepare Home for Sale Check list and Follow-up on enhancements made if needed.
Action Plan/ (Within two weeks)
Schedule Open House & Invite Surrounding Neighbors to Attend
Submit Open House Advertisement to Local Paper
Contact local Realtors to invite them to Open House
Follow-up on Showings & Collect Comments
Review Marketing Activity with the Owner
Review all CMA Verifications with Owner
Action Plan/ (Within three Weeks)
Hold Open House & Report Activity to Owner
Submit Advertisement to Home Magazine
Promote Your Home at the Local Board of Realtors Meeting to over 1,000 sales people
Send Copy of Advertisements to Owner
Send Feature Sheets to Past Prospects & Follow with a Call
Review Marketing Activity with the Owner
Improve the Competitive Market Position if neccesary
Make any Necessary Marketing Adjustments to Insure your Satisfaction
Send Second Notice to the Top 40 Sales Professionals that see 35% of all Homes Sold in this area.
Call Top 40 Sales Professionals to Insure Maximun Exposure to Buyers.
Action Plan/ (Within four Weeks)
Review Needs Analysis & Recommend Best Alternatives
Complete 30 day Activity Report, Schedule Meeting to review and meet with Seller for review and Analyisi
Schedule Additional Open House
Schedule Next 30 Day Advertising/Marketing Plan
Review Implementation of Preperation Check list
Update Comparative Market Analysis (CMA)
Review Updated Comparative Market Analysis with the Marketing "Team".
In Addition
Work to Obtain as Many Qualified Buyers as Possible for Your Home, Until Your Home is Sold
Communicate the Results of Our Marketing Activities on a Regular Basis Based on a Plan That We Both Agree
Assist You in Obtaining the Highest Possible Price for Your Property with the Most Convenience to You
Constantly Monitor the Best Possible Methods of Exposing Your Home to all of the Potential Buyers on a Local/Regional, National, and International Level
Represent You upon the Presentation of all Offer to Purchase Contracts and Help in Negotiating the Best Possible Price, Terms and Amenities Regarding the Sale of Your Property
Handle all of the Follow Up and Keep You Informed After the Sales Contract has been Accepted, Including the Financing, Title, Escrow, and Inspections
Deliver a Check to You.
Stay in Contact to Provide any Follow Up Service(s) that You may be in Need of.
Thank You!
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