Brief Introduction
The purpose of the Online Sales Partner Program is to increase effective joint activities between Kaspersky Lab and its partners, and to establish basic policies and procedures connected with the organization of the Kaspersky Lab product distribution network via the Internet.
Participation in the Program provides partners with the opportunity to benefit from Kaspersky Lab's vast potential, cutting-edge products and services, marketing support, and 18218n1313s a mutually beneficial, flexible financial scheme resulting in the development of increasing profit margins for partners, an extended client base, and an increasing presence in current and new markets.
Program Purpose
To provide partners with the ideal conditions for joint operations, by providing the best products and facilities, quality service and support, and training allowing Kaspersky Lab partners to offer effective, high-quality and competitive products.
Program Goals
To provide partners with competitive and attractive terms for cooperation to stimulate their interest in the sales and promotion of Kaspersky Lab products;
To provide partners with a wide range of cutting-edge, technologically savvy products and services, which are appropriately targeted and competitively priced;
To provide the highest level of technical support services;
To develop active joint marketing activities with partners;
To provide partners with highly effective and continuous support;
To maintain an open line of communication between Kaspersky Lab online resources and our partners.
Types of Partners
Kaspersky Lab Online Solutions Partners are divided into the following categories:
Affiliate Partners
Sales volume does not exceed US$7,000 per month;
Affiliate Partners do not normally invest in the marketing and promotion of Kaspersky Lab products;
Commissions do not exceed 25% of sales;
Are normally apart of the Element5 Affiliate Network for order processing and accounting;
No individual contract required. Simply sign up for the Kaspersky Lab Affiliate Program and accept the standard terms.
Internet Partners
Sales volume normally exceeds US$7,000 per month;
Internet Partners usually invest in the marketing and promotion of Kaspersky Lab products;
Commissions up to 35%, or subject to further discussion;
Order processing and accounting are either carried out by the Internet Partner or via Element5;
A commercial proposal is required, which includes:
company profile
sales plan / commitment,
marketing and promotion plan.
Individual contract is required.
In most cases we recommend initially starting as an Affiliate Partner.
Commission Policy
Kaspersky Lab partners receive special status (Affiliate or Internet Partner) depending upon the volume of sales:
|
Type of Partner |
Sales Volume |
Commission Rate* |
|
Affiliate Partners |
US$0 to US$500 | |
|
US$500 to US$3,000 | ||
|
US$3,000 to US$7,000 | ||
|
Internet Partners |
US$7,000 to US$15,000 | |
|
US$15,000 |
All commissions are paid on a monthly basis.
Reporting and Cooperation Policy
The following procedures have been established for optimal cooperation:
The Partner Planning and Forecast Report includes anticipated sales volume, product name and quantity (required for Internet Partners),
The Partner Sales Report includes product specification and quantity, client information, and total sales.
Reporting period - once each calendar month.
Partner Support
Information Support: company information and content
Marketing & Sales Support: affiliate program development, website style guide, marketing materials and creatives, pricing policy, trademark and domain name policy, etc.
Training seminars (for Internet Partners only).
Additional Options for Partners
Kaspersky Lab's Online Solution Partners may maximize Program effectiveness by integrating the following free options on their websites:
Content cooperation
Kaspersky Lab supports one of the most popular virus related websites www.viruslist.com , currently available in Russian, English, French and German. It contains the largest collection of virus information, and is the most complete and up-to-date source of information dealing with viruses and virus protection.
Kaspersky Lab offers the following content for publication on partner websites:
ü Kaspersky Anti-Virus News
Front-page virus related news and Kaspersky Lab comments, such as new viruses and new Kaspersky Anti-Virus updates;
Daily updates.
ü Viruslist.com News
The latest global virus and antivirus protection news;
Daily updates.
ü Virus rating
A list of the most widespread and dangerous viruses;
Real-time updates.
ü Virus calendar
A list of all currently active viruses;
Daily updates.
ü Virus Informers (free)
https://www.kaspersky.com/testinformer.html
The exact size and content of the news articles, the update schedule, and the terms of reference for publication will be discussed individually with interested parties (except for the free Virus Informer).
Online services
"Online Virus Scanner" - see an example here: https://www.kaspersky.com/scanforvirus
The "Online Virus Scanner" service provides a free on-line antivirus file checker for local PCs powered by Kaspersky Anti-Virus.
Trial Versions
Trial versions are one of the best ways to promote software products, since they allow customers to check whether the software meets their requirements before purchasing. Kaspersky Lab offers its products for a one-month trial period.
How to join
Affiliate Partner:
Sign up for the Affiliate program here
After filling in the form you will receive a confirmation email that you have been admitted into the program.
Log on to Element 5 Control Panel and select Kaspersky Lab from the list of vendors
Internet Partner:
If you would like to become an Internet Partner, please send your proposal to [email protected] We will review your proposal, and develop the best solution towards cooperation.
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