Establish the desired attitude cognitively, emotionally, and behaviorally.
As stated in the general idea above, there is a cognitive, an emotional, and a behavioral component to every attitude, just as there are five parts to every problem (chapter 2). Therefore, if you think you want to adopt a new, more helpful attitude, you need to (1) be sure you really believe and accept the attitude, (2) modify your feelings so they are 242d322c in keeping with the desired attitude, and (3) start behaving in ways consistent with that attitude. Examples: If you don't live your values, they aren't really your values. If you think you want to be a people helper but don't eagerly seek out the needed knowledge and don't feel positive about the hard work involved in acquiring information about helping, your attitude towards people-helping isn't consistent; you aren't wholeheartedly committed to being a people helper. In short, cognitive attitudes or ideals must be scheduled and acted out routinely. Moreover, the thoughts and actions must be associated with positive feelings.
Suppose you have been a perfectionist and have decided to lower your expectations because you have often been upset by failing to meet your impossibly high goals. Let's say you have cognitively set lower goals and accepted the reasoning for doing so. You can also change your behavior by becoming less driven, less obsessed, and able to attend to other activities. But whenever you fail to reach the very high, perfectionistic standards you have sought for many years (but recently decided to change), you may still get anxious, self-derogatory, and depressed. Thus, the emotional component is not yet in line with the cognitive and behavioral aspect of the attitude. Perhaps you could desensitize yourself to these "failures" (that are a part of your new rationally set lower goals); you might even need to plan to have several such "failures" in order to learn to tolerate the new standards.
Another example: Beginning students in psychology wanting, cognitively, to become understanding and tolerant of all potential clients frequently continue to respond with strong negative or fearful emotions to psychotics, criminals, abusers, homosexuals, and so on. These are our clients. Every psychologist must conquer these critical emotions. Therapists-in-training can use desensitization, expose themselves so long to such clients that they are no longer bothered, talk themselves out of having such emotional responses, and/or become so knowledgeable about such people (and all other types) that they "understand and accept" such clients. This is the mark of a learned person; however, in no way should such an attitude imply approval of the awful actions committed by the violent criminal.
Some additional ideas about how to change your own attitudes: once you have decided on what attitude will work best for you, mentally rehearse thinking, feeling and acting that way until you can adopt that attitude in real life. If you think your situation is awful, try to imagine a worse-case scenario, e.g. suppose you haven't just lost a sale but lost your lover or your sight or your child, or reframe the situation, e.g. rather than wanting to get drunk to escape being upset, try to figure out how you could act more constructively. Remember too that you can change your self-talk: "I-can-handle-it" talk is a lot more productive than "I-don't-know-what-to-do" talk. Encouraging sayings can help, such as "I will try for what I want; I will want what I get," "every crisis presents an opportunity," "every experience, even failure, teaches me something," "if what I'm doing isn't working, I'll try something else," "positive thinking gets me further than negative thinking," "everything passes," "the situation bothered me but it's behind me now," "maybe something good will come out of this mess," etc.
Time involved
Most of the attitudes mentioned in this section would require considerable time to learn, if you were starting with a negative attitude. One doesn't develop a new philosophy of life or a broad belief in self-efficacy or an acceptance of others quickly. But, fortunately, most people already have many positive, helpful attitudes.
Common problems
Each attitude would have its own problems, i.e. different obstacles to the adoption of that attitude. For instance, many people are conditioned to have negative reactions, even by age 18 or 20, to racial groups, to mental illness, to obese and unattractive people, to old people, to violent criminals, etc. As a result, the development of tolerant, understanding attitudes towards these people is very difficult. The only solution I know of is to get a lot of experience with the type of person you don't understand or don't like. Examples: If you feel negatively towards welfare mothers, get to know several intimately and find how they got in that situation. If homosexuality is disgusting to you, make friends with many gays and lesbians; empathize with their needs for love.
Effectiveness, advantages and dangers
Very little is known scientifically about how to change your own attitudes or about the effects of doing so. There is a great deal of clinical and practical knowledge about these matters, however. Love one another is an old idea (but we can't do it yet). Quite a bit is known about persuading others (see chapter 13), mostly sales. Most of the attitudes mentioned above sound beneficial and have been advocated by outstanding philosophers, therapists, and wise people. But, the ramifications of broad general attitudes, such as "I'm in control of my life" or "tolerance of others," are so vast that the precise measurement necessary for science has not yet been done. The limited research findings (primarily about self-efficacy) are theory-oriented, proving only that thinking you are effective is associated with being effective. Research findings are not very practical thus far in terms of actually showing us how to build self-efficacy and gain control of our lives. The research will probably become more personally useful in the next 10 to 20 years.
There are no known dangers but some are conceivable: beliefs in self-efficacy may exaggerate how much control you actually have and could lead to an unrealistic sense of self-responsibility; a demanding philosophy of life may increase stress and guilt; an accepting attitude based on determinism may reduce your zeal to wipe out injustice and so on. These risks seem small relative to the gains some of these attitudes might yield.
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