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Who we are
What's the story of the goldfish?
What's the story of the goldfish? Everybody asks this question - usually with a smile - when they first see the fish on our communications. Frankly, that smile was a large part of our intent when we introduced the goldfish as our symbol nearly 15 years ago.
In an industry in which so many companies sound alike and look alike, we wanted to be remembered as a unique company with a different approach. And the more we live with the goldfish, the more it makes particular sense for us.
A goldfish has universal meaning and recognition. It is a rare symbol that crosses cultural barriers with ease. In many Asian cultures the goldfish portends good fortune. A goldfish also grows as large or stays as small as its environment allows - an apt visual metaphor for our ability to customize solutions to each client's individual circumstances.
The graceful goldfish has indeed become for us a distinctive symbol that
embodies the creative energy and easy approachability of
But most important, it makes people smile.
Our story
The history of
For more than 40 years,
Addison traces its history back to 1962 when Dick Lewis and Les Segal
founded the company in
"In 1961, I did an article on annual reports for the Journal", recalls Lewis. "I found that for most companies the report was a frustrating experience." There were in fact no companies dedicated to the design and production of these important corporate documents. Lewis decided to join forces with Segal, who at the time was designing corporate magazines. Thus, was born Addison, the first company to specialize in annual reports.
Over the succeeding years, many of our corporate annual report clients began to request our business and creative expertise for new and broader communications challenges, such as branding and identity work. As our clients' businesses changed, so did we.
When our clients told us they needed a greater return on their communication investments, we developed a specialty in simplified communications to help them reduce costs and achieve greater internal process efficienci 17117h72r es. And the emergence of new media and broadband allowed us to use the Web to extend the reach of traditional business communications for clients further than ever before.
We know that an economy driven by technology and innovation makes change inevitable. As our clients face new business challenges, we will be there to provide them with market-driven communications solutions enabling them to compete better. We're excited to see what's next.
Clients
AAA
ADP
AETNA
AGL Resources
AIG
Alliant
Energy
Alon
AOL Time Warner
Avaya
Avery
Dennison
Barra
Bear
Stearns
BellSouth
Bowne
& Co
Chevron
USA
Citibank
Coach
ConocoPhillips
CP Ships
Cytec
Diebold,
Incorporated
Domino's
Pizza
Dow Jones
Edison
International
Eastman Kodak
EMC
Engelhard
Corporation
Entergy
Equitable/AXA
Federal Express
GMAC
General
Mills
General Motors
Genworth Financial
Guardian
Life Insurance Company
Guidance
Financial Group
Hawaiian
Airlines
Hershey
IBM
Independent
Insurance Agents
Infonet
Intelsat
International Flavors & Fragrances, Inc
Irving Oil
iStar Financial
ITT
Industries
John Hancock
Leap
Wireless
Lear
Lord Abbett
Marsh McClennan
MasterCard International
Medco Health Solutions, Inc
Merrill Lynch
Client
Correspondence Systems
Total
Merrill: Owner's Manual
Morgan
Stanley (formerly Morgan Stanley Dean Witter)
National Academy Foundation
Pfizer
PG&E
Playtex
Products, Inc.
Procter & Gamble
Progress
Energy
Prudential Securities
Raytheon
Company
Reader's Digest
Russell
Reynolds
Ryder
Standard
& Poor's
SuperVia
TIAA-Cref
T. Rowe Price Associates
The Lymphoma & Leukemia Society
The
McGraw-Hill Companies
UAFC
Viacom
Warner Lambert
Wells Fargo
World Bank
YUKOS
Careers
Out of our offices in
If you hold a passion for communications design and client service excellence, we welcome you to apply for any of the following positions:
Pre-press
Production Manager
Proofreader
High-res
Imaging Artist
Simplification
Strategist
Senior
Designer
Client Service
Manager
Manager of New
Business Development
Senior Designer
Location:
Reports to: Creative Director
You're a graphic designer who strives for excellence and seeks a leading agency
with a friendly, dynamic team environment. You are passionate, a problem
solver, and an excellent typographer. You have a BFA or equivalent in a
design-related profession. You have 5 to 10 years of on-the-job experience. You
have excellent communication and presentation skills. You have the ability to
develop strong conceptual design solutions and know how to execute them with
flair. Those of you with seven plus years must be able to direct and inspire
less experienced members of the team. Quark and Illustrator
essential. Please show us your work.
Please send response and résumé to [email protected]
Please mail cover letter and résumé to:
Chief Operating Officer
Addison
20
No faxes or agencies, please.
News
Press Releases
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MICHAEL PEINOVICH JOINS ADDISON'S SIMPLIFIED COMMUNICATIONS GROUP AS SENIOR STRATEGIST |
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ADDISON DESIGNS NEW IDENTITY FOR NEWLY-FORMED STARLIGHT STARBRIGHT CHILDREN'S FOUNDATION |
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ADDISON LAUNCHES NEW SALES PRODUCTIVITY INITIATIVE |
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SITE DESIGNED BY ADDISON IS THE FOCUS OF $250 MILLION CAMPAIGN BY VIACOM |
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GUARDIAN WINS DALBAR SEAL OF EXCELLENCE |
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BOOK BY MERRILL LYNCH AND ADDISON BRINGS NEW CLARITY TO FINANCIAL REPORTING |
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ADDISON OFFERS ANNUAL REPORT DIAGNOSTIC |
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ADDISON DESIGNS NEW CORPORATE IDENTITY FOR THE FIFTH LARGEST GLOBAL REFINER, CONOCOPHILLIPS |
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ADDISON REVIEWS CORPORATE DISCLOSURE AND THE NEW ROLE OF THE ANNUAL REPORT |
What's New
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Starlight Children's Foundation and Starbright Foundation Merge |
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Addison, with Merrill Lynch, Leads Wall Street's Tilt Toward Transparency |
Clippings
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Straight Talk: Transforming the Financial Message |
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Issues and Annuals: Trends in Annual Reports |
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MSO Must Find Life After Stewart for Company to Survive |
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New Page in Merrill's Playbook: an Owner's Manual |
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AOL's Timely Warning |
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Permutations Push Oreo Far Beyond Cookie Aisle |
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Design Trends for Next Year's Annuals Reflect Recovery |
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Transparency First |
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Words, Not Just Numbers, Make Financial Reporting Transparent |
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Pac Bell's Name's Destined for Scrap Heap, Regional Titles Don't Fit SBC's Business Goals |
Awards
AR100 Competition
Art Directors Club
American Business Communicators
American Graphic Design
Black Book AR100 Awards
Communication Arts
Galaxy Awards
Graphic Design: USA Awards Annual
International ARC Awards Competition
Mead Show
Mercury Awards
Sappi Annual Report Show
Type Directors Club
Zanders USA Corporate Communications
What we do
Whatever the medium for the message,
effective business communications require perspective that balances creativity
with pragmatism, originality with reason.
Annual reports
Practice overview
Portofolio
Perspectives
Methodology
Annual report MD&A
Annual report Diagnostic
Annual report Handbook
Our Annual Report Practice
Is your annual report as unique as your company? Does it inspire confidence and trust in the credibility of management?
The annual report is a chance to tell your story to the world.
Specialists for more than 40 years in annual report design and development,
Portofolio Perspectives What's new
Practice everview
Your annual report is one of the best ways to convey your company's strategic message. One of the most effective expressions of your identity, the annual report has also become a critical branding and marketing tool, reflecting the highest level of corporate communications.
Award-winning design and creativity drive an effective message. In the current climate, information must also be accessible. Transparency and plain English are the new watchwords. We provide a fine-tuned, collaborative effort: our message and content specialists, alongside veteran production staff, offer deep-bench resources so that your story is told well, and with clarity.
The union of strategic messaging and intelligent design bring an annual report to life. In collaborative partnership, using proprietary methods, we determine the one right message for each client. This approach brings structure to the creative process, and allows meaningful, open dialogue so your story is focused, your annual report memorable.
Portofolio
As a leading creative services company specializing in
business communications,
Perspectives
Customers remember and value
great experiences with companies- experiences that demonstrate a deep
understanding and respect for their needs. When companies learn how to deliver these
experiences, they tend to build strong customer relationships and enduring
brands. The following Perspectives articles express
> Performance
Reporting: The Next Frontier
Performance reporting is a hot topic in the financial services industry, but
what should be an asset (if you'll pardon the pun) to strengthening client
relationships is often a source of frustration...
> Straight
Talk: Transforming the Financial Message
Plain English, when done right, creates clarity. It's not simplistic,
patronizing, or childlike. It's not writing that changes the meaning or rejects
long words...
> Issues
and Annuals: Trends in Annual Reports
"It's a new generation of annual reports," said Eliott Saltsman,
Managing Director of Annual Reports at Addison, a business communication
company. Long gone are the financial transcripts introduced in 1933.
> The
Road to Babel: More Words, Less Communication
...companies are forfeiting an opportunity to extend their
communication reach into the 10-K and MD&A...
> Time
to Rethink the MD&A
The Securities and Exchange Commission has finally weighed in on the subject of
the MD&A - that long, unreadable and unloved section buried in the Form
10-K of every company annual report.
> Design
Trends for Next Year's Annuals Reflect Recovery
Companies are more relaxed this year. They are willing to add a few extra pages
and invest a little more money.
> It's
a Wrap ... Or Is It?
Every public company has to produce an annual report. To some, it is regarded
as nothing more than a regulatory mandate. Others use it as a full-blown
marketing document.
> Seeking
Transparency and Challenging the Assumptions in the Post-Enron Annual Report
Rarely does a day go by without a front-page story delivering details of a
fresh corporate scandal to already shaken investors.
> Annual
Reports and the New Bottom Line
> The
Corporate Annual Report
The Annual Report is changing. Let's seize the opportunity.
Methodology
Annual Report Methodology
We partner with the world's best companies to produce annual reports that present a timely, meaningful story. Authentic collaboration means your annual goes to market with a corporate message that is valued. Our methodology, CoreStory, is a process made real by your input. We help you create a strategic report with a memorable narrative in plain English, so the right audience gets the right message, and reputations can grow.
CoreStory Methodology
Annual report MD&A
Bringing Clarity to the MD&A
The need for clear, credible communication has become a driving interest of the SEC. To inspire investor confidence in unsure times, all companies need to explain - frankly, in plain language-their strategy and performance against goals. This is as true for the MD&A as it is for the executive management letter.
Two Options for Reengineering your MD&A
Option 1. The Plain English MD&A
In collaboration with you,
Option 2. The Summary MD&A
Our team can also help optimize your time and budget by preparing a Summary MD&A within the existing 10-K. The Summary would highlight the key points of the MD&A, providing the reader a quick guide to how to interpret the 10-K. As a transitional approach to better communication, it has the benefit of not interrupting your company's familiar process of producing the MD&A.
The fee for producing Option 1 or 2 depends on the nature and extent of our involvement and the complexity of the business. We will be pleased to discuss the MD&A process and cost with you in greater detail. Please contact Nancy Fuller at 212.229.5093 or at [email protected].
Annual report diagnostic
Annual Report Diagnostic
Advance Planning for the Annual Report
The Diagnostic uses a combination of rigorous criteria and subjective measures to rate clarity, utility and creativity. We begin with how well the book aligns with your company's strategic brief or stated goals for the annual. Baseline criteria include readability; scanability; clarity of organization; ease of navigation; the relation of the MD&A to the front-end narrative; corporate governance; and production quality.
Why an Annual Report Diagnostic?
You may want simply to validate the strengths of your process. Your leadership may be asking for "something different," or perhaps previous efforts haven't captured the energy of your management or organization. Or, last year's process was a nightmare. Whatever the motivation, the Diagnostic will give you the benefit of an outside perspective - and an infusion of new ideas.
You will receive a five-to seven-page written report, delivered within three weeks, that assesses the editorial content and design of the document.
Why
Whether you are new to the annual report responsibility or are a seasoned veteran, the Addison Annual Report Diagnostic provides a valuable perspective. The insights and suggestions you receive will help form the basis of your brief for next year's book. And, if you wish, we can customize the Diagnostic (interview analysts/portfolio managers) to enlarge its parameters or to make it more specific to your company or business objectives.
We will be pleased to discuss the Diagnostic process and cost with you in greater detail. Please contact Nancy Fuller at 212.229.5093 or at [email protected].
Annual report handbook
The
new, updated Addison Annual Report Handbook 4th Edition is now available!
We've revised this informative book to include more of what
you should know, how to get started, the latest on plain language and the
MD&A, information on printing and paper, and the advantages of putting your
annual report online. We also cover tips and strategies to help with the
planning, production, writing and much, much, more.
Request one now and let it be your guide to creating your company's annual
report.
Branding
Practice overview
Portofolio
Perspectives
Capabilities
Methodology
Our Branding Practice
The concept of 'brand' has changed. Today, branding is a business process that helps companies communicate and compete more effectively.
A sound strategy is certainly a prerequisite of business success. But
even the best strategy has no value until it is successfully executed. Quality
of execution can often be the only real competitive advantage a company has.
Portofolio Perspectives What's new
Practice overview
Branding Practice Overview
Today, the most successful companies define their brands from a customer's point of view. Inside a profitable customer relationship, close attention must be paid to every aspect of the encounter-both inside and outside the business. A complete customer experience is something that lives and evolves. If managed around a rich central idea, a customer will have a meaningful engagement with your brand-one that well surpasses theory.
We keep our branding work accountable to real and measurable objectives
through our proprietary methodology, AppliedBranding. This unique approach
demands that every communication, every message, every point of contact and
every interaction with your customers is a reliable link in the brand chain.
Break the chain at any point and the customer relationship is weakened.
Thus, "brand" becomes the complete story of a customer's experience with a company, a story that can be retold in later marketing executions. The bottom line is this: loyalty is strengthened, customer retention is increased, employee motivation is boosted and business is more effective.
Portofolio
Branding Portfolio
Mergers. Acquisitions. Divestitures. Joint ventures. Diversification. Consolidation. New markets. New products. New channels of distribution.
In a changing business climate, brands must continually adapt to effectively compete. At Addison, our team of branding, research and design professionals have helped leading companies across industry sectors address business challenges such as market maturity, increased competition, deregulation, and changing channels of distribution. We invite you to review our portfolio to see how our approach has worked for a few of our clients.
Perspectives
Customers remember and value
great experiences with companies- experiences that demonstrate a deep
understanding and respect for their needs. When companies learn how to deliver
these experiences, they tend to build strong customer relationships and
enduring brands. The following Perspectives articles express
> Domain
Names: Say What You Mean
...a simple domain name is fact achieves all the advantages of fancier
trademarked names.
> MSO
Must Find Life After Stewart for Company to Survive
Stewart isn't really a brand as much as a forceful personality who has
successfully marketed herself.
> AOL's
Timely Warning
Little thought was given to the viability of the name beyond the immediate
needs of the deal.
> Permutations
Push Oreo Far Beyond Cookie Aisle
Finding old-fashioned Oreo sandwich cookies on supermarket shelves is no easy
task these days.
> The
Corporate Brand as a Merger Integration Tool
The link between corporate culture, employee behavior and the corporate brand.
> The
Meaning of a "Good" Name
With respect to brands, a "good" name can become a four-letter word
if the company or product is an underperformer.
> Actions
Speak Louder Than Words
There is often a disconnect between what a company
says in its promotional materials and ads and the experience it actually
creates for its customers.
> A
Future Without Martha
Among all the unsolicited advice Martha Stewart has received since her
indictment, perhaps none is more insidiously dangerous to her business than
that contained in the well intentioned messages from her media friends.
> The
Transformation of the Pharmacy Benefits Industry
An overview of the changing dynamics of the consolidating Pharmacy Benefit
Management Industry.
> Vive
Johnny: How a Strong Brand Stays Strong
To paraphrase the Wachovia television ad: What can an aging French rock star teach
us about branding?
> Pac
Bell's Name's Destined for Scrap Heap, Regional Titles Don't Fit SBC's Business
Goals
Pacific Bell, the name synonymous with local phone service for more than a
century in California, will soon become a distant memory.
> The
Energy Industry: Annual Reports and the New Bottom Line
The 2002 annual report, to which many companies are now turning their
attention, will likely be the most widely read and closely scrutinized in
corporate history.
> New
Corporate Names Indicate a New Realism
The recent splashy launch of "BearingPoint"- the new name for KPMG's
consulting arm-almost completes the transformation of the 'Big Five' consulting
landscape.
> Which
Way For Carly
The battle for HP's soul may be decided on a different plane but no less
significant decision: what to name the new company.
> A
Conversation with Robert Potter, CEO, Solutia Inc.
For business leaders, it's important that you stay involved in the process,
that you understand what the issues are, and that you focus on the points in
the process where your decision-making will be essential.
Capabilities
Branding Capabilities
Brand Strategy
Smart branding begins with the right strategy. Our
comprehensive business analysis results in a positioning platform that drives
all strategic executions, from identity design to tagline development to
literature systems and website implementation.
Brand Architecture & Messaging
Every product or service has a voice. Brand architecture helps to determine how
to construct a clear, coherent, market-directed brand portfolio, leveraging and
maximizing both overall portfolio equity and the equity and pull-power of
combined brands.
Naming and
Nomenclature Systems
The cost of communications today is too high for a
name to be anything less than clear, meaningful and distinct. In business, a
name does more than name. It gives definition and establishes purpose. In times
of change, a name provides people with a common focus for the future-a reason
to let go of the past.
Interactive Design Development
An online brand is the experience people have with you in the digital world. We
start with the brand experience your customers expect and then build it into
your site.
Brand Identity Systems Management
Constructing a corporate identity-a logo, signature or
word mark-is only the beginning.
Environmental Branding
Brands are not things, but rather succinct, coherent, compelling ideas in the
mind of markets. But things (e.g., colors, marks, names, packaging) bring
brands to life. Particularly in the retail and consumer space, two-dimensional
and verbal brand expressions often require three-dimensional and architectural
realization, as in store design and architectural signage.
Naming and Nomenclature Systems
To
Methodology
Branding Methodology
There is no real starting point in the experience
chain.
AppliedBranding Methodology
Phase 1: Brand Discovery - Identification of Key Brand Variables
Why would your target audience choose you over the
competition? Through Applied Branding, we first assess your company's equities
and strengths, along with individual product and service offerings.
Phase II: Brand Architecture, Messaging & Naming
Every product or service has a "voice." While the visual has an
undeniable impact, our approach foregrounds the sharp, indelible power of
language.
Phase III: Brand Realization
We capture the visceral power of a brand's
"face." We develop a look and feel that means consistent expression
across all tactical media. Special consideration is given to how a brand lives
online, and how every graphic expression becomes a compelling online
experience. To position your brand in the strongest light, we develop a
tactical launch plan and budget.
Phase IV: Brand (Measurement and) Maintenance
How well does your brand reach consumers?
Vital Connections
Through AppliedBranding, Addison keeps strategy at eye level and helps
successful companies put customers at the center of the process. A complete
customer experience is something real, something that evolves. If the relationship
is managed around a rich central idea, your customers will have a satisfying
experience of your brand that moves well beyond theory. Thus, loyalty is
strengthened, customer retention is increased, employee motivation is boosted
and business is made profitable.
Literature
Practice overview
Portofolio
Perspectives
Capabilities
Our Business Literature Practice
Sales lift. Incremental revenue. Customer acquisiton and retention. Growth. We understand that's your mission and it's our mission, too.
Portofolio Perspectives What's new
Practice overview
Business Literature Practice Overview
A clear message lies at the heart of how you reach your audience.
Ideally, your marketing materials-print or digital-should be true to who you are, relevant to your audience and practical to execute.
At
We believe literature, as a major channel, should be keenly branded and
integrated to engage, influence and inform.
Regardless of scope, we create and implement a consistent message across all media. We can streamline print components, and we offer print-on-demand solutions.
Above all, we believe a corporate brand "lives" in the market. As such, your messages must translate into both verbal and visual elements that deliver a superior customer experience. Our process moves beyond "look and feel." It provides content-driven solutions that emphasize client need, reflecting the true substance of your message.
Portfolio
Business Literature Portfolio
Value. Everyone talks about it. We deliver it.
More than ever, the pressure to "do more with less" applies across
all industries. At
We invite you to review how our approach has worked to provide our clients with real-world, tangible solutions to meet their specific communication challenges.
Perspectives
Customers remember and value
great experiences with companies- experiences that demonstrate a deep
understanding and respect for their needs. When companies learn how to deliver
these experiences, they tend to build strong, enduring customer relationships
and profitable businesses. The following Perspectives articles express
> Performance
Reporting: The Next Frontier
Performance reporting is a hot topic in the financial services industry, but
what should be an asset (if you'll pardon the pun) to strengthening client
relationships is often a source of frustration...
> Straight
Talk: Transforming the Financial Message
Plain English, when done right, creates clarity. It's not simplistic,
patronizing, or childlike. It's not writing that changes the meaning or rejects
long words...
> You
CAN Teach Old Dogs New Tricks
In fear of starting a "boil the ocean" project, many firms define the
scope of initiatives very narrowly from the beginning and work to improve one
area at a time. This approach disregards the inherent interdependencies of
today's complex information flows and, as a result, adds to the problem...
> Engage
and Deliver: Renewing Focus for Website Use
Herein lies the challenge for today's website developers - create an engaging
user experience that stimulates interest, delivers key messages and satisfies
the user's informational needs.
> Finding
Saddam: How Information Yields Its Secret
Information design techniques have long been used by historians, scientists and
cartographers to render complex information more usable.
Capabilities
Business Literature Capabilities
At
Sales Tools
Marketing & Communications
Internal Communications
Systems
Simplification
Practice overview
Portofolio
Perspectives
Capabilities
Our Simplified Communications Practice
Typical results of
Portofolio Perspectives What's new
Practice overview
Simplified Communications Practice Overview
Managing Client Experience
We help companies streamline, organize, manage and convey complex, voluminous
information to key audiences across multiple departments, products, audiences
and media.
This simplified approach to marketing and customer communications is liberating.
Achieving Process Efficiencies
On every project, we look "under the hood." Complex communications are
generally the product of complex processes - from content management and data
capture/processing to operations and even business development. We help cut
through competing business needs and structural deficiencies, and design new
processes that can have an extraordinary impact on your bottom line.
Clarity, usability and efficiency are achieved through our in-depth discovery process, proprietary analytical tools, and relentless focus on content. Answers to these typical questions lead us to the right format, medium and production technology for each part of your communications program.
Reducing Cost
Simplification saves money. By eliminating excess, Simplified Communications
helps companies right-size their communications to
their mission and marketplace to achieve the best results at the least cost. We
calculate the financial impact of every recommendation we make so you can know
the cost implications of the marketing decisions you make. Annual cost savings
of 20%-30% are typical of Addison Simplified projects.
Portfolio
Simplified Communications Portfolio
We create communication solutions that make a difference in the life of
your business and the lives of your customers. By eliminating excess,
Here are four case studies that illustrate how the simplification process unfolds within a company and the significant value it can achieve for companies and their customers.
Perspectives
Customers remember and value
great experiences with companies-experiences that demonstrate a deep
understanding and respect for their needs. When companies learn how to deliver
these experiences, they tend to build strong, enduring customer relationships
and profitable businesses. The following Perspectives articles express
> Can
HSAs Turn the Tide of Rising Health Card Costs?
From President Bush to industry analysts to journalists on the health care
beat, many have high hopes that Health Savings Accounts (HSAs) will slow rising
health care costs.
> Performance
Reporting: The Next Frontier
Performance reporting is a hot topic in the financial services industry, but
what should be an asset (if you'll pardon the pun) to strengthening client
relationships is often a source of frustration...
> Straight
Talk: Transforming the Financial Message
Plain English, when done right, creates clarity. It's not simplistic,
patronizing, or childlike. It's not writing that changes the meaning or rejects
long words...
> You
CAN Teach Old Dogs New Tricks
In fear of starting a "boil the ocean" project, many firms define the
scope of initiatives very narrowly from the beginning and work to improve one
area at a time. This approach disregards the inherent interdependencies of
today's complex information flows and, as a result, adds to the problem...
> Domain
Names: Say What You Mean
...a simple domain name is fact achieves all the advantages of fancier
trademarked names.
> Founding
Fathers Linked to User-Centered Design
...a perusal of these works, which address areas of expertise from charts and
graphs to steam locomotives, yields food for thought in enhancing the customer
experience through user-centered design.
> Finding
Saddam: How Information Yields Its Secret
Information design techniques have long been used by historians, scientists and
cartographers to render complex information more usable.
> New
Page in Merrill's Playbook: an Owner's Manual
Streamlining may help brokers document compliance.
> Transparency
First
Charlene Haykel says IROs need to agree on what exactly transparency means.
> Actions
Speak Louder Than Words
There is often a disconnect between what a company
says in its promotional materials and ads and the experience it actually
creates for its customers.
> Words,
Not Just Numbers, Make Financial Reporting Transparent
Hiding shady financial dealings has become a fine art at some companies in
recent years.
> Seeking
Transparency and Challenging the Assumptions in the Post-Enron Annual Report
Rarely does a day go by without a front-page story delivering details of a
fresh corporate scandal to already shaken investors.
Capabilities
Simplified Communications Capabilities
Marketing Literature Systems and Web-Based Solutions
Post-Purchase Service Mailings
Disclosure Documents and Document Systems
Why we are different
In a business climate characterized by challenging objectives, urgent demands and limited budgets and time, the best results can only be produced within successful relationships. Relationships inspire confidence. They foster teamwork. They create the energy that fuels creativity. The critical element of every successful relationship is collaboration. No solution can be successful if it is developed in isolation of a client's creativity, knowledge and other external resources. Visit our Portfolio to see some of the results of this collaborative spirit working with our clients. And learn how our People make the difference.
Perspectives Portfolio People
Philosophy
trategy Made Visible
describes the essence of what
In today's complex and noisy world, every company's goal is to increase the effectiveness of its communications. We can play a critical role in crafting clear, distinctive messages that break through the information clutter.
Our philosophy is simple: business strategy drives communications strategy.
We believe that vital, meaningful communications can only be created through an understanding of markets, customers and the business objectives of our clients.
We also believe that the best strategy has no value until it is implemented successfully.
Whatever the medium for the message, effective communications require a perspective that balances creativity with pragmatism, originality with realism. Insight, creativity, and real-world solutions are the inseparable elements of a distinctive business communications strategy, a strategy made visible to the audiences that matter most to our clients.
Perspectives
Customers remember and value
great experiences with companies- experiences that demonstrate a deep
understanding and respect for their needs. When companies learn how to deliver
these experiences, they tend to build strong, enduring customer relationships
and profitable businesses. The following Perspectives articles express
Annual reports
Branding
Literature
Simplification
Portfolio
From the global corporation repositioning itself on the world stage, such as Merrill Lynch, FedEx, and Samsung, to the growing company preparing for the next level, such as Barra, Leap, and Ion-big or small, the relationship matters. Here are four case studies that illustrate how our Annual Report, Branding, Literature and Simplified Communication practices work to drive significant value for companies and their customers.
Annual reports
Branding
Literature
Simplification
People
A rare mix of people reflects our global perspective and client base; a remarkable range of versatile and creative individuals from 12 countries, speaking 15 languages, brings a rich diversity to our work and our culture.
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