This marketing report includes individually compiled information concerning the specific idea for an invention known as the "Honor Necklace" invention. The information specifically focuses on the potential for marketing this new invention in the present day world market, most specifically in the United States but also in some other countries as provided by specific research. The information is up-to-date so as to reflect the current market but also includes specific information about the history of this marketplace as well a comprehensive overview of the demographic and type of market that this specific product would likely do well in. The potential for large scale sales in the particular demographic is extremely positive and the research will reflect this fact through specific sales statistics of related markets and demographics. These specific markets are discussed in terms of their relevance to the "Honor Necklace" product and are given consideration in terms of the related advertising and marketing strategies that they may have for this particular product. Several small sections are also included which discuss alternate utilizations of the product as well as estimated production costs if this product were to be offered to the general public. Finally, a section about the inventor and a general listing are included as part of the report. It is presumed that this report will clearly show that the invention known as the "Honor Necklace" is an excellent idea considering the present day market situation and that it will likely win considerable success as a new product in today's marketplace.

OVERVIEW

The Honor Necklace is an idea for an invention to Salute our Troops in the War Against Terrorism. Many people do not consider the great sacrifice that our troops are making when they leave to fight in the war for our country. It is an incredible sacrifice that deserves great reverence from the citizens back home. Shirley Reid has come up with a design to salute these troops by offering the family members and loved ones of these brave soldiers a stainless steel, gold, silver and crystals necklace decorated with honor tags. This is truly an invention with a "heart" and one that would be greatly appreciated by our men and women in the armed services who are laying down their lives to fight for our country.

Losing someone dear to you is hard, especially if it was in the line of duty. The United States has experienced an alarming number of lives lost in public service, military and just while attending school. The Honor Necklace is a way to personally commemorate someone which can be acknowledged nationally. The symbols and colors would tell someone all thy needed to know about the commemorated person at a glance.

It isn't just Shirley Reid who hopes to salute the troops. Time magazine has recently anointed "the American soldier" as its Person of the Year, recognizing the sacrifices made by men and women in uniform. It seems safe to say about 12,000 Fort Carson troops in Iraq would trade the magazine cover for a ticket home. The recognition, however, reflects a national expression of respect generally fashionable in wartime; a sentiment that always runs deep in a military town like Colorado Springs.

In "A Few Good Men," Jack Nicholson's Col. Nathan Jessep character was the villain. Yet it resonated when he spoke for front-line soldiers by saying "you want me up on that wall, you need me up on that wall." Americans watch scenes from Iraq on television and they know it's not a movie. They know they need volunteers to man the battle stations; anonymous soldiers, sailors and airmen who generally don't come from privileged backgrounds and don't have much education.

For now, the nation and Time bestow their gratitude. Career soldiers and veterans appreciate it; they realize such affection comes and goes. "Whenever they are getting killed, they are important," said Chuck Stenton, a retired Army sergeant first class interviewed at Veterans of Foreign Wars Pikes Peak Post 4051 on East Pikes Peak Avenue. "It's like a pendulum. When they all come back and it's over with, they'll be second-class citize 131f522b ns."

Lt. Col. Tony Aguto, executive officer for Fort Carson's 3rd Armored Cavalry Regiment stationed in western Iraq, wrote an e-mail Monday responding to the Time cover. "We are pretty proud to see an American soldier on the cover of Time," Aguto wrote. "There are soldiers from private to officer running around our HQs brandishing the cover of the magazine and happy that we, the American military, are getting recognition for the sacrifices that we and our families have endured over the past year."

Asked if the public's high opinion of the military will last, Aguto wrote: "I think not. While the editor of Time Magazine's decision to choose the U.S. Soldier will be the talk among the troops here in Western Iraq as the news works its way through to the outposts, it will be fleeting." Aguto said while the Time cover is appreciated, "The thoughts that stick with the most of us are the letters that we receive from the children...Our headquarters walls are literally covered with these notes and crayola works of art." Similarly, the Honor Necklace would fit as a way of continuing to honor these troops even after popular public support has waned.

This Memorial Day, Army Spc. Donald Schafer is celebrating just being alive.

The 23-year-old tank operator was traveling with a convoy of armored vehicles in Iraq on April 5 when his tank was hit by a rocket and caught fire. Schafer was shot in the arm. "I could have been very well lying here with these gentlemen," he said at a Memorial Day service Monday, looking at the graves at Dulaney Valley Memorial Gardens. "That's the key thing that keeps running through my mind. I could very well be lying here instead of celebrating (Memorial Day) with all these people."

Americans across the country honored their war dead with ceremonies and soggy Memorial Day parades Monday, even as others celebrated the return of U.S. troops from the war in Iraq and paid tribute to those still serving abroad. The memorials came on one of the most violent days for U.S. troops since the war in Iraq ended last month. An American soldier was killed in northern Iraq Monday and eight others were wounded in two separate attacks.

But for troops returning home, it was a day for celebration. At Camp Lejeune in North Carolina, families waited in the rain to welcome 2,300 Marines and sailors from the 24th Marine Expeditionary Unit, the first major Marine Corps unit returning to the United States from combat in Iraq aboard three ships. "It's good to see U.S. soil, really good," said Cpl. Travis Hoots of Roodhouse, Ill., who was greeted by his wife, Jamie, and their 7- month-old son. "I spent a lot of nights thinking about what this day would be like," Hoots said as he looked at his new baby. "I'm just sort of dumbfounded."

Holiday events across the country were canceled Monday as stormy weather settled across nearly all corners of the United States. But thousands gathered under rainy or overcast skies to remember those who didn't make it home from war. President Bush laid a wreath at the Tomb of the Unknowns at Arlington National Cemetery as he paid tribute to those who died at war, noting particularly "recent loss and recent courage" in Iraq and Afghanistan.

"Today, we recall that liberty is always the achievement of courage, and today we remember all who have died, all who are still missing and all who mourn," Bush said.

In New York, the wives of two Marine Corps pilots killed in Iraq dropped a Memorial Day wreath into the Hudson River at the Intrepid Sea-Air-Space Museum's annual ceremony. A light drizzle didn't stop thousands of people from gathering for a parade along flag-lined Michigan Avenue in Dearborn, Mich., a Detroit suburb in which about 30 percent of residents claim Arab ancestry. Akram Al-Mohammed, who came to the United States from Iraq with his wife eight years ago, said attending the Memorial Day events was a way to say thank you to the soldiers who helped liberate his native land. "We came to share the celebration together with the American people," Al-Mohammed said. "This year we are very happy because our old president is gone. We've got freedom in our country." Thousands more turned out for the annual Memorial Day parade in Bloomington, Ill. "I think after Sept. 11, the apathy has dropped and a lot more people have patriotism today, especially the young kids," Vietnam veteran Lynn Shindel said.

In Waterford, Conn., the parents of a Marine killed in Iraq who waited weeks to hear word about his fate went forward with a parade despite heavy rain. Paul and Tan Patchem, the parents of Cpl. Kemaphoom Chanawongse, took part in a parade that wound through mostly empty, soaked streets. For people with loved ones still in Iraq or Afghanistan, the holiday was a time for contemplation. Kathryn Gerke of Powell, Ohio, whose son Patrick is in Kuwait as a lance corporal in the Marines, got more than 40 people with relatives overseas to fill a page of thoughts for the holiday. The pages of handwritten missives, neatly typed poems and photographs of soldiers and their families were compiled into booklets to be sent overseas. At the cemetery in Timonium, Schafer said his thoughts were with other members of his 3rd Infantry Division still stationed in Iraq. "I just want them to come home," he said. With all the suffering and pain that has gone on in Iraq, the idea for Troop Tables would be a welcome treat for our troops.

Honor Necklaces are indeed a great idea for an invention to show support to our troops and to salute them as they deserve to be honored. In order to understand this market better and to understand how it would best suit this new device known as the Honor Necklace, it will now serve to examine the history of this market for Honor Necklaces.

HISTORY

Most of us have the date permanently etched in our memories. It was Sept. 11, 2001, when four U.S. airliners were hijacked. Within a short time, two of the jets crashed into the Twin Towers of the World Trade Center in New York City, killing nearly 3,000 people. A third airliner hit the Pentagon in Washington, D.C., taking even more American lives.

We may never know the destination of the fourth plane, which crashed into a Pennsylvania farm field killing everyone on board --- although there's speculation the hijackers intended to target the U.S. Capitol. They might have been successful had it not been for the courage of a few passengers.

We all know the events that have transpired since 9-11. There was the invasion of Afghanistan and the downfall of the Taliban regime. That was followed earlier this year by the military invasion of Iraq and Saddam Hussein's subsequent fall from power.

One can only imagine the daily horrors our troops face in places like Baghdad, Basra and Tikrit. Iraq, in particular, is still a very dangerous place, with terrorist attacks killing or injuring American soldiers and civilians almost daily. The psychological and physical stress (with daytime temperatures hovering around 120 degrees) is certainly as great as any U.S. troops have faced in any war.

Since 9-11, we've asked much of the young men and women who serve in the U.S. military, including many thousands from Kansas who have served unselfishly in the defense of our nation --- and they've delivered. And its not just those who are serving in Iraq and Afghanistan. Let's not forget the U.S. troops stationed in Bosnia, Korea, Liberia, the Philippines, and scores of other locations in our troubled world.

Americans learned a bitter lesson during the Vietnam War that had little to do with the politics surrounding the conflict. We learned, or we should have, that its acceptable to disagree with the justification behind war, but we should never belittle, forget or abandon the people we send into harm's way.

As a result of the recent changes that have come about in history, the idea for Honor Necklaces will be greatly welcomed by families and loved ones of our American Troops who are fighting the war overseas. A device like the Honor Necklace could enjoy considerable success in this very lucrative market but would also need to examine the potentials for the future. In order to understand the more current market trends, it will now serve to look more closely at the Media Potential for a device like the Honor Necklace.

INVENTOR PROFILE

Shirley Reid truly recognizes that great sacrifice that soldiers are making for her and her country. She wanted to express her appreciation and love through the introduction of her Honor Necklaces. They are a way of showing the American soldiers how much she cares and appreciates everything that they are doing for her and her country each and every day.

ALTERNATE UTILIZATIONS

The main intention of the Honor Necklace is to show an appreciation for the men and women of the armed services so that everyone will recognize that they are appreciated and that many people like Shirley have not forgotten what they are doing as a sacrifice to their country. And its not just those who are serving in Iraq and Afghanistan. Let's not forget the U.S. troops stationed in Bosnia, Korea, Liberia, the Philippines, and scores of other locations in our troubled world. Honor Necklaces are intended to be used for the primary purpose of honoring the lost soldiers in combat but may also serve to honor those who have been injured or even simply fought for our country and sacrificed years of their lives for this cause.

MEDIA POTENTIAL

It is possible that this product, known as the Honor Necklace, will enjoy considerable success in the near future because of its uniqueness and its ability to fit into a niche market that is growing in popularity. The potential for this device is excellent and the following research is intended to improve the chances of increasing its availability to the public.

To create consumer awareness of your product, you have several options, including press releases to editors of trade magazines, direct mail, classified and display ads, and speaking events and conferences with you as an expert. If your product is off-the-wall, try getting on a talk show such as The Oprah Winfrey Show or The Tonight Show, which occasionally have "gadget" shows. "The wackier it is, the better," says marketing expert Joe Smith of showcasing your product on a talk show. You must be prepared to move your product: "Once your product is shown, it will hurt you if you're not able to meet the demand."

Being able to meet the demand becomes a much more prominent issue with any TV exposure you might garner, including home shopping channels and any type of direct-response TV. But if you're prepared, TV can be a godsend. To get yourself on a home shopping channel like HSN, QVC or the like, watch plenty of home shopping yourself, advises Marilyn Montross, director of vendor relations for West Chester, Pennsylvania-based QVC. 'And not just products in the same category as your product, but [also] different kinds of products," says Montross, whose department fields 16,000 inquiries per year, with 90 percent of them from entrepreneurs. QVC airs more than 250 new products per week, many of them with an entrepreneurial story behind them. "Develop an understanding of the kinds of things that sell on QVC," says Montross, and on any channel on which you hope to sell, taking a close look at value, quality and pricing for the products.

Look at the shopping-channel Web sites for information on submitting your product once it's ready to sell; don't just drop a prototype in the marl, because "samples would overwhelm us," says Montross. Instead, send photos or brochures. QVC also holds an annual product-search tour event, where QVC visits cities nationwide and holds open casting calls for products. "But you can submit anytime," says Montross. You can showcase your product on your own TV show. Says Smith, "Contact your local cable company, and talk to the program director about local access--" free, government-sponsored access granted to taxpayers. "That's a full hour on cable [where] you can talk about your product," says Smith.

Another cable-TV option is lease access which, for a small fee allows you to get sponsors. "You can show your product and charge [sponsors] to have product placements," says Smith. Any profits you make beyond that initial lease-access charge are yours to keep.

It is also important to consider the wider market and general context of your product. Since the launch of the "America Supports You" program last November, over a million Americans, including individual citizens, businesses and organizations, have logged onto the AmericaSupportsYou.mil Web site to register the activities and projects in their communities that show their support for America's Armed Forces, especially those in harm's way. This is a great example of how much support and demand is out there in relation to an idea like the Honor Necklace. There is large market just waiting to be developed for a product like the Honor Necklace.

Qwest Communications International Inc. will be the first telecommunications company to partner with the Department of Defense's "America Supports You" program, an ongoing, nationwide program to showcase and communicate America's support to the men and women of the Armed Forces. A product like the Honor Necklace could easily fit into a market such as this.

As the first telecommunications company to partner with the program, Qwest will enable consumers to communicate messages to the troops, through public service announcements with Denver Broncos quarterback Jake Plummer and at various public events throughout the year. Starting Monday, in honor of Armed Forces Day, consumers will be able to visit a Qwest Solutions Center in Qwest's 14-state region and find out how they can support the troops. "I am so excited to work with Qwest and spread the 'America Supports You' message to hundreds of thousands of Americans fighting for our country," said Plummer. "Working together, we will help provide a tremendous morale boost for those overseas as well as their stateside family members." Plummer was a teammate of former Arizona Cardinals safety Pat Tillman who left a lucrative contract as an NFL player to join the military and fight in Afghanistan. Tillman was tragically killed in 2004.

There is even more positive hope for a product like the Honor Necklace. Recently, the Department of Defense launched the "America Supports You" program in November 2004 to spotlight support for our service men and women, and to communicate those messages to troops at home and abroad via the Web site AmericaSupportsYou.mil. Pentagon Deputy Assistant Secretary for Public Affairs Allison Barber said: "We welcome Qwest to the 'America Supports You' team. With the strong support of Qwest, our military men and women and their families will know they can count on our support."

Qwest actively encourages the efforts of people like Shirley Reid are dedicated to supporting service men and women. For example, in Portland, Ore., Qwest Pioneers put together 15,000 comfort kits that included basic necessities for the troops overseas. In addition, Qwest Pioneers and employees sewed 100 extra Hug-A-Bears for military personnel to give to children in Iraq as an expression of friendship. "Qwest feels it is important to show the men and women of the Armed Forces how much we care about the job they are doing at home and overseas. It's part of our commitment to making a positive difference in the communities where our employees live and work," said Ric Padilla, Qwest vice president of corporate social responsibility. "Qwest employees and retirees already have made significant investments in supporting the troops with care packages and supplies, and we are excited to take our support to the next level through the 'America Supports You' program."

Qwest Communications International Inc. (NYSE:Q) is a leading provider of voice, video and data services. With more than 40,000 employees, Qwest is committed to the "Spirit of Service" and providing world-class services that exceed customers' expectations for quality, value and reliability. For more information, please visit the Qwest Web site at www.qwest.com.

To commemorate Memorial Day, Compact Power Systems, LLC., (CPS) makers of Cellboost(TM) portable power solutions, will donate 25,000 Cellboost for cell phones to Operation Gratitude to be included in care packages that will be sent to U.S. troops overseas. Cellboost provides portable power to cell phones when batteries die or are low on battery power, and recharging is not an available option. The Patriotic Drive donation, which includes every Cellboost model, covering nearly all cell phones on the market, will launch the first wave of Compact Power Systems commitment to charitable giving. "Most people know that cell phone batteries lose their power after a period of time," said Kai Clarke, CPS president. "By providing our troops with Cellboost products we can help prolong the life of a cell phone which can be vital in many of the dangerous situations our troops face. CPS is proud to honor those individuals that put their own lives in danger in service to this country."

Operation Gratitude is a nonprofit, volunteer organization that sends care packages of essentials such as food, toiletries, and gifts to support troops currently deployed overseas. Its mission is to lift morale, express the appreciation of the American people, and to provide the military with much needed amenities. Founded by Carolyn Blashek, a passionate military supporter, Operation Gratitude has sent over 44,000 care packages to soldiers in Iraq, Kuwait, Bosnia, Korea, and Kosovo. The organization has acknowledged CPS as a corporate sponsor.

Boca Java, Inc. (www.bocajava.com), a leader in online sales of gourmet coffee and teas, recently announced that it has given away more than 340,000 cups of coffee to American troops overseas as part of Operation Million Cup, a program started in July to demonstrate the company's commitment to supporting our troops and giving something back to the men and women serving in the armed forces. Since 2003, Boca Java has been donating coffee to soldiers and officers in the military as a standard part of its corporate goals, but Operation Million Cup has allowed Boca Java to partner with their customers to give something to the troops serving overseas. Boca Java's goal for Operation Million cup has been to donate 1 million cups of coffee. In addition to customer donations, Boca Java is welcoming corporate donations as well to reach the 1 Million Cup goal. "We're extremely proud of the sacrifice our troops make every day. Our goal with Operation Million Cup is to give back in a small way and show our support for the hard work of those men and women in the armed forces," said Bruce Frcek, founder and president of Boca Java. "Operation Million Cup was a method that we could partner with customers to allow them the opportunity to give back as well. We think it's critical at this time of the year to demonstrate our support. The interesting thing is that we're now getting scores of emails from family members and the troops themselves asking for coffee to be sent. We're looking forward to a strong year-end push to reach our goal."

For every bag of coffee a person donates, Boca Java matches the donation by sending an equivalent bag of coffee. In addition, Boca Java provides the coffee for donation at a discounted price of $4 per 8 oz. bag. An 8 oz. bag is equivalent to 32 cups of coffee. With the match by Boca Java, a $4 donation by a customer is equivalent to over 60 cups of coffee. To donate coffee to the troops, customers can visit the website at www.bocajava.com and click on Operation Million Cup. If customers want to request a specific troop or soldier receive coffee, they can send an email to coffeeforthetroops@bocajava.com. When customers make a donation, they can also send a personal message along with the coffee donation to the soldier or troops where the coffee will be distributed.

Pictures of some of the troops who have been recipients of the coffee can be found here:

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"We the soldiers are very appreciative of your initiative to support the troops. Your coffee is a welcome treat each morning and keeps us plugging through the day. Because your coffee is so popular it disappears quickly. We were wondering if we could get some more? Thank you very much! We also thank the many customers who have contributed to this program. Your contribution is very much appreciated by all of us," said Rob Harris, Major, Infantry, Executive Officer, Task Force Konohiki, Al Dujayl, Iraq.

Retail analysts expected a dip in consumer spending when the nation went to war. Now, as U.S. troops are fighting in Iraq, retailers have mixed feelings about how the conflict is affecting their registers. Analysts for the New York-based International Council of Shopping Centers expected the war to lead to a 2% decrease in consumer spending. And the National Retail Federation, based in Washington, D.C., thought consumers would be too engrossed in televised war coverage to hit the mall.

Nationwide, however, consumers are holding off on buying television sets, jewelry, cars and other expensive items, said National Retail Federation spokeswoman Ellen Tolley. In January, before the war, the National Retail Federation expected retail sales in 2003, excluding automobiles and restaurants, to grow 5.6% over 2002. Last week, it lowered expectations to 3.8%, Tolley said. "We will probably see sluggish consumer spending until the end of the war and until the economy gets back on track, but once that happens, there will a higher demand for big-ticket items that consumers have been putting off buying," Tolley said. "Hopefully we're looking at a short-term problem that will take care of itself."

The spring and Easter shopping season is keeping sales steady in shopping centers such as Clearview Mall in Metairie and The Shops at Canal Place downtown with warm weather clothing a hot item.Clearview does not track foot traffic and does not release sales figures, but mall retailers have reported good volume, said Clearview spokeswoman Joy Patin. Lisa Marse, general manager of The Shops at Canal Place, said tenants have not reported sales declines. "I don't think what's going on in Iraq has hit home yet," she said.

Many experts say the war in Iraq has spurred sales of up to 500 orders a day for yellow ribbons and customers are snatching up patriotic- themed merchandise, too. Changes in history reflect changes in the marke which are long lasting. The terrorist attacks of Sept. 11, 2001, also caused consumers to re-evaluate priorities. People will buy what they need but they don't need the most expensive items. The Honor Necklace is also attractive because the cost may be fairly low depending on the needs o the consumer. "If the war is over tomorrow, the new American consumer would be a more practical, value-oriented consumer," Rist said. The Honor Necklace takes this need into consideration

In addition to low cost, many are recognizing the importance of more practical spending as a result of the Iraq war as well. Besides items like the Honor Necklace, which is always greatly appreciated by loved ones and soldiers alike, U.S. troops in the war against Iraq are finding comfort in an up- and-coming household product that was relatively unknown during Operation Desert Storm. This helps to illusrate that a change in values has taken place throughout the general market and fare even better for items like the Honor Necklace. Desert conditions and lack of water have made wet wipes a must-have item in care packages to the armed forces." Because they don't have access to showers often, they use those to clean up," said Kathy Fargo, a spokeswoman for the Greater Milwaukee Chapter of the American Red Cross.

Family members understand the soldiers better than anyone else. The mother of a soldier in the Persian Gulf phoned Fargo to make sure the Red Cross included the disposable towelettes among the supplies it collected to send to troops." She saw a need for her loved one in a similar way as Shirley Reid has seen in terms of the Honor Necklace. The mother who phoned Fargo recalled what he said; "They're just a very handy thing to have," Fargo said. In other words, values have changed and nobody understands that better than the families of these soldiers. An item like the Honor Necklace is certainly something that holds great value in today's changing market and Shirley Reid has done man people a benefit by recognizing it.

The recognition given to these soldiers has also spurned large companies to change their marketing strategies after family members have helped to raise the consciousness of a nation bent on helping them. Georgia-Pacific announced Friday that earlier in the week it had donated 19,200 tubs of its Quilted Northern wipes to the USO care package drive for troops in the Middle East. As soon as those donations have shipped out, the Atlanta-based company said it will send more than 38,000 more units, eventually totaling 2.95 million wipes. And just as the wipes are offering comfort to the troops, heightened demand is expected to further raise awareness of the products, such as the Honor Necklaces, which have annual sales of nearly $11 billion a year, according to the trade publication Nonwovens Industry. "I think the obvious need in this hot, sandy and windy climate that these troops are in is causing a real boom," said Pricie Hanna, a vice president at John R. Starr Inc., a Florida-based industry consultant. Other products like the Honor Necklaces may enjoy an equally large distribution thanks to Shirley Reids awareness. "It's obviously a temporary boom, but it really comes on top of a very strong growth market," Hanna said. Her firm had been projecting industry sales increases in the 10% to 20% range this year, but Hanna said they could reach 25% with the boost in military business. And it could have a more lasting effect on peacetime consumption.

With the changing times comes a change in values which can be seen in the new market offerings. The Honor Necklace is just such an offering which will be greatly appreciated by millions of consumers. It is obvious from the extensive evidence that the market is wide open and ready for a great new idea like Honor Necklaces. There are endless directions in which this product could be successfully marketed. Honor Necklaces are a product with a heart and are fitted for great success in an eagerly awaiting market.

PRODUCTION COST ESTIMATE

The production cost of the Honor Necklaces would be relatively low and would therefore be capable of being offered to many more family members and loved ones of troops who could enjoy and appreciate the care and thoughtfulness which has gone into them. Production cost estimates for one necklace would likely run between $5 and $25 depending upon the complexity of design, materials and the bulk of manufacturing.

SUMMARY AND LISTING

As a result of the recent changes that have come about in history, the idea for Honor Necklaces will be greatly welcomed by families and loved ones of our American Troops who are fighting the war overseas. A device like the Honor Necklace could enjoy considerable success in this very lucrative market but would also need to examine the potentials for the future. Honor Necklaces are indeed a great idea for an invention to show support to our troops and to honor them as they deserve to be honored.

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