AGENŢII

Comunicarea publicitara a īnceput sa prinda contur īn Romānia la īnceputul anilor 90 odata cu aparitia primelor agentii. Desi se intitulau agentii de publicitate, serviciile oferite la acel moment acopereau o arie mult mai restrānsa fata de posibilitatile de care dispun la ora actuala multe dintre ele, fie ca sunt independente sau afiliate la retele internationale. Primul pas a fost facut la īnceputul anilor 90, cānd companiile multinationale abia īsi deschideau filiale īn Romānia, iar cele locale stiau prea putin ce īnseamna comunicarea de marca.

Īn aceste moment, majoritatea agentiilor de media ofera servicii complete care includ: analiza de produs, analiza concurentei, cercetare, planificarea si implementarea strategiei de media, negocieri si cumparari media, monitorizarea si postevaluarea campaniilor.

Pe masura ce piata a evoluat si pretentiile clientilor au crescut, au fost īnfiintate agentii specializate pe servicii BTL si de relatii publice. Unele dintre ele s-au desprins din departamentele corespunzatoare ale agentiilor de publicitate, altele au fost īnfiintate de sine statator. Demarcatia īntre agentiile de relatii publice si cele de BTL nu este foarte clar realizata, majoritatea celor specializate pe BTL oferind si servicii de relatii publice.

Agentiile de BTL ofera īn principal servicii de planificare strategica, consultanta de marketing, promotie, productie de evenimente, sampling, marketing direct, īn timp ce acelea specializate pe relatii publice se axeaza 919x2313j mai mult pe strategii de comunicare si imagine, crearea si promovarea identitatii companiilor, evenimente cu presa, evenimente speciale, gestionarea situatiilor de criza, training īn comunicare si consultanta de specialitate.

Agentii de PUBLICITATE

ADDV

Principalele servicii oferite creatie, strategie integrata de comunicare, productie audio-video si tipar, PR, evenimente, BTL, servicii complete media (agentie de publicitate full service).

Clienti cāstigati īn 2002 Porsche Romānia, Holcim, Kaiser (Brau Union), Candy Elettrodomestici, BCR, Rekitt Benckiser, Astera Cosmetics (Aroma Color), Leaf (Mynthon), Foreign Investors Council (FIC), WLD/Hall, Dickler.

Portofoliu clienti & brand-uri Adidas, AIG Life, Air France, Astera Cosmetics(Astera, Aroma Color), Audi, Aventis Pasteur (Vaxigrip), BCR, Brau Union (Gambrinus, Kaiser), Cadey (Bilba, Depilsoap), Candy Elettrodomestici (Candy, Hoover), Europa FM, Foreign Investors Council (FIC), Holcim, LCO, Leaf (Mynthon), LukOil, Maspex Benckiser, Supreme (Primola, Nova Nuts), WLD/Hall, Dickler.

Agency One

Principalele servicii oferite creatie, strategie, media planning & buying, BTL, PR.

Clienti cāstigati īn 2002: Kubo Ice Cream, Piatra Neamt (ATL), Panimon Onesti-Moara de Aur (identitate, creatie), Metalbac & Farbe, Bacau-Farbe (identitate, creatie), Tec Telecom, Iasi-SENS (full service), Ifrom Grup, Iasi-PITA (full service), Flora Line, Iasi-Garden Center (full service).

Portofoliu clienti & brand-uri (servicii acoperite): Schwarzopf & Henkel Cosmetics (Pallete-BTL), European Drinks (Frutti Fresh-BTL), Comtek Intenational (CERF-ATL), 3P Romānia (3P, Crown, Tic-a-plast-creatie), EuroBIT (full service), Kubo Ice Cream, Piatra Neamt (ATL), Romus Trading & Development (full service), Trust Orizont, Suceava (ATL), Panimon Onesti-Moara de Aur (identitate, creatie), Metalbac & Farbe, Bacau-Farbe (identitate, creatie), Tec Telecom, Iasi-SENS (full service), Ifrom Grup, Iasi-PITA (full service).

Babel Communications

Principalele servicii oferite creatie (pentru campanii de brand si campanii de imagine,web design si proiecte multimedia), media (planificare, media buying, monitorizarea si analiza pietei), productie (spoturi radio si TV, materiale promotionale, POSM, printuri), BTL (organizarea si supervizarea proiectelor), PR si asistenta īn strategiile de marketing si de comunicare (analiza pietei-supervizarea si coordonarea pre/post evaluarilor asupra campaniilor).  

Clienti/brand-uri cāstigate īn 2002: Alexandrion Grup Romānia (Alexandrion 5*), Daewoo Automobile Romānia (Tacuma), Erregi-Radiant, Safilar (toate brand-urile), Sarica Niculitel (Sprit de Vara), SRAC.

Portofoliu clienti & brand-uri (servicii acoperite) Cesarom (ATL, BTL), Consulco (ATL, media), Daewoo Automobile Romānia (Cielo, Matiz, Nubira,Tacuma-creatie, media), Henkel Romānia (BTL), Henkel Bautechnik (ATL, BTL), Policolor (ATL, BTL, media), Safilar (toate brand-urile-ATL, BTL, PR).

Adviser

Principalele servicii oferite creatie, strategie, media, BTL, PR, web communication, productie print/audio/video.

Clienti cāstigati īn 2002 New Distribution (Bilba, Depilsoap, Coloreria, Color Catcher), Spring Time, Romsat (inclusiv portalul Prima Pagina), Centrul pentru Resurse Juridice/Institutul National al Magistraturii, Centrul pentru Dezvoltare Economica (Programul "Chiar Poti"), Cora.

Portofoliu clienti & brand-uri (servicii acoperite) KRKA (Daleron, Pikovit, Triovit-ATL), Macro International Romānia (Agfa-ATL, BTL), Hecht Romānia (ATL), Centrul pentru Dezvoltare Economica (ATL, BTL, web), Centrul pentru Resurse Juridice (ATL, web), Romsat (ATL, web), New Distribution (ATL, BTL), Spring Time (ATL, BTL), Romsat, Cora (BTL), Xerox (ATL, BTL, PR).

Bates Romānia

Principalele servicii oferite ATL si BTL - creatie, productie audio video si tiparituri, strategie, consultanta marketing si publicitate, field management.

Clienti cāstigati īn 2002 Wella (Wella-ATL), Glaxo Smithkline Beecham (ATL, BTL 2 arii terapeutice), Rannila (ATL, BTL), Bricostore (ATL, BTL), Allied Domecq (Jack Daniel's, Finlandia, Gavanes, Carolan s, Beefeater-BTL), Boehringer Ingelheimer (Pharmaton).

Portofoliu clienti & brand-uri (servicii acoperite) British American Tobacco (Viceroy, Lucky Strike-ATL, BTL), Hiproma (Carrefour-ATL, BTL), Allied Domecq (Ballantine's ATL, BTL; Jack Daniel's, Finlandia, Gavanes, Carolan s, Beefeater-BTL), Bricostore (ATL, BTL), Wella (Wella-ATL), Goodyear (Debica, Fulda, Sava, Goodyear-ATL, BTL), Porsche (Seat-ATL), Tchibo (ATL, BTL), Rannila (ATL, BTL), Roche (Saridon, Rennie-ATL), Fox Kids (BTL), Go West (Titto Bluni-ATL), Frosta (ATL, BTL).

D Arcy

Principalele servicii oferite Agentie full service, strategic planning, client services, creatie, creative services (DTP, trafic, productie, art buying, web design, organizare tārguri), media si media research, BTL (prin divitia IMP Romānia), PR.

Clienti cāstigati īn 2002 Eurocafe Romānia, Policolor (Spor), Brau Union (Silva), Centrul de Resurse Juridice, Bigotti, Western Union (BTL), Michelin Romānia, A&D Holding (Clearasil) si Kraft Foods Romānia(BTL).

Portofoliu clienti & brand-uri (servicii acoperite) Connex, Coca-Cola (ATL, BTL, PR), Procter&Gamble, Allied Domecq (Teacher's), Kraft Foods Romānia (Poiana, Jacobs, Milka-BTL, Silvana-ATL), Michelin (PR si Montana-BTL), Philips DAP, Western Union (ATL, media), Supreme IMEX (Nova Nuts-ATL), Casino Victoria (PR si BTL), ING, Bigotti, F.Hoffman La Roche (ATL), Sicomed (ATL, PR), L'Oreal (PR si BTL), Danone (PR si BTL), Minolta (ATL, BTL), Mc Donald's (PR), Expoline (SABE), EuroCafe Romānia, Policolor (Spor-ATL, BTL), Brau Union-Silva (ATL), PSI si Azimut S.p.a. Italia.

FCB

Principalele servicii oferite Full service.

Clienti cāstigati īn 2002 KLM.

Portofoliu clienti Samsung, Beiersdof, Johnson Wax, KLM, Kandia, Hilton, Automobile Bavaria, Comaq, Velux, Top Birotica.

Focus/Publicis

Principalele servicii oferite brand management, through the line communication.

Clienti cāstigati īn 2002 Agentia Domeniilor Statului, BIC (Vileda), Cristalex (Absolut, Grants, Campari, Cenzano, Remy Martin), Flit, Holcim, Marriott, Storck (Toffifee), Xavier Laurent.

Portofoliu clienti & brand-uri (servicii acoperite) Agentia Domeniilor Statului (ATL), BIC (Vileda-ATL), Banca Romāneasca (ATL, BTL), Bere Aurora (Aurora, Ciucas-ATL, BTL proiecte), British Airways (ATL), Cristalex (Absolut, Grants, Campari, Cenzano, Remy Martin-ATL, BTL), Flit (ATL), Holcim (ATL, BTL), Hewlett Packard (ATL, BTL), L'Oreal (L'Oreal, Garnier-ATL, BTL, PR), Marriott (ATL), Podravka (Vegeta, Fant, Podravka Soups, Lino-ATL, BTL, PR), Renault (ATL, BTL), SEB (Rowenta, Tefal, Moulinex-ATL, BTL, PR), Seita (Gauloises-ATL, BTL), Storck (Toffifee-ATL), Telemobil (Zapp-ATL proiecte), Unirea Shopping centre (ATL, BTL), Xavier Laurent (ATL), Whirlpool (ATL, BTL, PR).

Foss Advertising

Principalele servicii oferite consultanta de marketing & publicitate, strategii de comunicare, creatie, media (strategie, planificare, cumparare, evaluare), BTL, PR.

Clienti cāstigati īn 2002 Vivendi Water-concesionar Apa Nova (consultanta, strategie si comunicare PR, ATL, BTL), A&D Holding (Urgo).

Portofoliu clienti & brand-uri (servicii acoperite) Papastratos Romānia (strategii, creatie, media, BTL), A.T.S. Romānia (Citroen-strategii, creatie, media, BTL), United Pan-European Communications(strategii, creatie, media, BTL), Vivendi Water (consultanta, strategii, PR, ATL, BTL), Boots Healthcare International (Nurofen, Strepsils- strategii, creatie, media, BTL; Karvol, Optrex, Urgo-creatie, media, BTL), Robert Bosch (Blaupunkt- strategii, creatie, media), Wolf Bergstrasse (Maxi Mix, Pom-Bar, Mini Brezli, Stickletti- strategii, creatie), Nordic Romānia (Hullala, Cirio, Costa D'oro- strategii, creatie, media, BTL), Krewel Meuselbach (Bromhexin, Regulax- strategii, creatie, media, BTL).

Gavrila si Asociatii

Principalele servicii oferite creatie, strategie, productie.

Portofoliu clienti & brand-uri (servicii acoperite) Damian, Zapp, Ippu, IMM, Topway Industries SA/Orkla Foods Romānia, Sarra Blu (identiate de corporatie, package design, campanii de imagine, campanii tactice, campanii BTL, strategie).

Friday Advertising

Principalele servicii oferite Full service (strategie, creatie, media, productie, BTL, PR).

Clienti cāstigati īn 2002: Aliex Avien, Angelli, ASBIS, Best Western Parc Hotel, Delta, Elite (away from home), Eximbank, Interexpo, MYO-O Semanatoarea.

Portofoliu clienti & brand-uri (servicii acoperite) Aliex Avien (creatie, productie), Angelli (creatie, productie), ASBIS(full service), Best Western Parc Hotel (full service), Delta (creatie), Elite (away from home-creatie, productie), Dr. Oetker (creatie, productie), Fuchs (Fuchs, Cosmin-full service), Genco (full service), Interexpo (full service pe proiect), KFC (full service), MYO-O Semanatoarea (full service), Pizza Hut (full service), Porsche Romānia (Skoda-creatie, productie).

GMP Advertising

Principalele servicii oferite strategie, creatie, productie audio-video-print, media, PR, BTL, web design si aplicatii online.

Clienti cāstigati īn 2002: Aventis Pasteur (Vaxigrip), Beaufour Ipsen (Paxeladine), Crier Media (Premiile Magazinul Progresiv), Kamis, Klevek (cafea Kleva), Ministerul Agriculturii (Recensamāntul General Agricol), Organon, Pescarul (Marinero), Ultramed Impex (Yves Ponroy-Lipofluid, Semtex, Erektus).

Portofoliu clienti & brand-uri (servicii acoperite) Athenee Palace Hilton (creatie, productie, media planning si buying, PR), Bucovina Mineral Water si Bucovina Enterprises (Bonton da tonul, La vitta, Rio, Bucovina-full service), Frigotehnica (Americool, Linde, Frigotehnica-full service), Ultramed Impex (Yves Ponroy, Lipofluid, Erektus-full service), Institutul National pentru Statistica (Recensamānt 2002-creatie, productie AV, PR), Pfizer (Visine "E bine sa-l ai īn vedere"-full service), Partidul Democrat (campania "Traian Basescu.Vin la primarie"-strategie, creatie, productie partiala, BTL, web design), Titan Mar, Codecs (creatie, productie AV, media partial), Cris-Tim ("E scump de-ti vine sa-l manānci"- creatie, productie AV), Rompetrol (creatie partial, productie, media partial).

Graffiti/BBDO

Principalele servicii oferite creatie, strategie, cercetare, PR, productie.

Clienti cāstigati īn 2002: Kodak, HTP Medical, McDonald's (PR), Selena (PR), Clubul Romān de Presa (PR), Quadrant Amroq Beverages (PR).

Portofoliu clienti & brand-uri (servicii acoperite): Wrigley (toate brand-urile-ATL, BTL), Automobile Dacia (Dacia-ATL, BTL), Romtelecom (ATL, BTL), Master Foods (Whiskas, Snickers, Mars, M&M's, Starburst, Uncle Ben's ATL, BTL), Pepsi Beverages Int'l (ATL, BTL), Pasa (Gallina Blanca-ATL, BTL), Billa Romānia (ATL, BTL), Henkel (toate brandurile-PR, Perwoll-ATL), URBB (Tuborg, Guiness-ATL), SCA (Libresse, Libero, Zewa-ATL, BTL), British Council.

Headvertising

Principalele servicii oferite strategie, creatie.

Clienti cāstigati īn 2002: Bigotti (creatie ATL).

Portofoliu clienti & brand-uri (servicii acoperite) AutoRom (Mercedes Benz, CoPilot), Euromedia, HVB Romānia, Interbrew (Caraiman, Hopfen Konig), Mobifon (Connex, Xnet), Red Bull.

INES ADVERTISING

Principalele servicii oferite media buying, media placement, media strategy, BTL, PR.

Clienti cāstigati īn 2002: Toshiba/Scop Computers

Portofoliu clienti & brand-uri (servicii acoperite) Minolta, Cora, Grant's, Glenfiddich, Campari, Danzka, Ferma Natural, Conferinta Europeana a Ministrilor de Transport-CEMT 2002, Conferinta Internationala Dunareana-Danube Summit 2002.

Leo Burnett Romānia

Principalele servicii oferite account management, planificare si dezvoltare strategica, cercetare, creatie, productie audio/video si print.

Clienti cāstigati īn 2002: Coty Romānia.

Portofoliu clienti & brand-uri (servicii acoperite) Brau Union Romānia (Ciuc, Bucegi), Canon East Europe, Churchill Media, Commercial Union Life Insurance, Elite Romānia (Elita, Elite Cappuccino, Elite Forte, Elite Selected, Elite Decaffeinated, Elite Instant, Lavazza), Heidi Swiss Chocolate, Mobifon (Connex), Pagini Aurii, Procter&Gamble (Tide, Bonux, Secret, Wash&Go, Max Factor, Camay), Philip Morris (Marloboro, L&M, Callatis), Quadrant Amroq Beverages (Prigat, Kick, Perla), United Distillers & Vintners (Johnnie Walker), Wizrom Software.

Grey Worldwide Romānia

Principalele servicii oferite ATL, BTL, PR.

Clienti cāstigati īn 2002: Moldcell (ATL), Tegola Romānia (ATL), HVB Romānia (AOR), Royal Dutch Shell (AOR), Brau Union (Schlossgold, Gosser-ATL, BTL), Allianz Asigurari (ATL, BTL), Clearasil (ATL, BTL), HBO (ATL, BTL).

Portofoliu clienti & brand-uri (servicii acoperite) BAT (Pall Mall, Kent-ATL, BTL), Procter&Gamble (Ace, Mr. Proper, Lenor, Pantene-ATL, BTL, AOR), Nokia (ATL, BTL), Mars/Masterfoods (Pedigree, KiteKat, Twix, Starburst, Mars-ATL, BTL, AOR), Pambac (ATL, AOR), Prodal'94 (Wembley Dry Gin-ATL, BTL), World Vision (ATL), Telemobil (Zapp-ATL, BTL), Electrolux (AOR), Shell Gas (ATL, BTL).

Icon Advertising

Principalele servicii oferite cercetare, strategie, creatie, planning si cumparare media, productie, productie audio video, BTL, evenimente.

Clienti cāstigati īn 2002: MOL Romānia PP, Saaten Union, Omnitron (Marco Polo-productie video).

Portofoliu clienti & brand-uri (servicii acoperite) Braiconf (creatie, media, productie, BTL), Flanco International (creatie, productie), Franke Romānia (Franke, Dominox-strategie, creatie, media, productie, BTL, evenimente), Goodyear Romānia (Dunlop-creatie, productie), MOL Romānia PP (creatie, media, productie, productie AV, BTL, strategie, evenimente), Omnitron (Marco Polo-productie video), Romsar Cosmetics (Dare, BU-creatie), Syngenta Romānia (creatie, media, productie, strategie, organizare evenimente), Saaten Union Romānia (creatie, productie, evenimente), Zepter International Romānia (creatie, media, BTL, strategie).

Lowe Lintas GGK

Info servicii Full service.

Clienti cāstigati īn 2002: Prodal'94 (Wembley Dry Gin), Bramac, Electrolux.

Portofoliu clienti & brand-uri (servicii acoperite) Unilever (Dero Surf, Omo, Coccolino, Cif, Domestos, Axe, Rexona, Rama-ATL, BTL), Johnson&Johnson (Johnson's Babz range, Carefree, OB-ATL), JTI (Winston-ATL), Motorola Communications (PR), Lafarge Romcim (PR), Electrolux Romānia (PR, BTL), EBRD (Romanian Post Privatization Fund-PR), Bramac (ATL), Raiffeisen Bank (ATL), Compania de Bere Romānia (Timisoreana-ATL), Prodal'94 (Stalinskaya, Wembley-ATL, BTL).

McCann Erickson

Clienti cāstigati īn 2002: Asociatia de Comunicatii prin Cablu, The Coca-Cola Company (Cappy, Fanta), Guzuchim, Interbrew (Noroc), Jurnalul National, Loteria Nationala, MTV, Phare (Pasi spre toleranta), PHARE (Prevenire HIV), Siemens.

Portofoliu clienti & brand-uri (servicii acoperite) Ana Group, Boehringer Ingelheim, Boots, CMSC Iati, Genco (Media), Gillette Romānia, GM-Opel, GSK, Interbrew, JT International, L'Oreal, MasterCard Europe, Mobil Exxon, Nestle, Overseas Group, Romstal, SSL (Durex), Topway, Ulker, Unilever, UPS.

Medic One

Principalele servicii oferite strategie, cretie, productie, media, BTL, PR, web design.

Clienti cāstigati īn 2002: GlaxoSmithKline (Seretide, Serevent), Wyeth-Whitehall (Robitussin, Advil), Schering AG (Diane 35), Elli Lily.

Portofoliu clienti & brand-uri (servicii acoperite) GlaxoSmithKline (Seretide, Serevent, Flixotide, Avandia, portofoliu generice Europharm-11 marci, Revalid-full service), Schering AG (Logest, Mirena, Diane 35-full service), Hoffmann-La Roche (Xenical/XeniPlan, Dilatrend-full service, Bepanthen, Cal-C-Vita-ATL), Electrolux (PR-proiect educational "Un camin mai sanatos").

Mercury Promotions

Principalele servicii oferite organizari de evenimente, lansari, servicii de merchandising, design si productie de materiale promotionale, promotii de vānzari, direct mailing, programe door-to-door.

Clienti cāstigati īn 2002: Raiffeisen Bank, Lek Pharmatec, Biofarm, Eli Lily.

Portofoliu clienti & brand-uri (servicii acoperite) Coca-Cola, Compania de Bere Romānia, Nestle, Gillette Romānia, Beiersdorf, L'Oreal, Danone, Cereol, GlaxoSmithKline, BRD, Hoffman La Roche, P&G, Electrolox, ABN-Amro.

Medes Advertising

Principalele servicii oferite full service.

Clienti cāstigati īn 2002: Lek Pharmatech, Gong Romānia, Beaufour Ipsen, Super Foods.

Portofoliu clienti & brand-uri (servicii acoperite) Walmark (toate brandurile-full service), Super Foods (toate brandurile-full service), Himalaya Prisum Int'l (toate brandurile-media), Medsana (full service), Lek Pharmatech (creatie si productie).

Next Advertising

Principalele servicii oferite creatie ATL si BTL, planificare si cumparare media, productie, merchandising, consultanta de marketing.

Clienti cāstigati īn 2002: Dufa Romānia, Swiss Investment Bankers Romānia.

Portofoliu clienti & brand-uri (servicii acoperite) Bacardi, Dufa Romānia, Germanos Romānia, Eurocafe (Murfatlar, SEC de Murfatlar), Martini, Siemenes Mobile Romānia, Swiss Investment Bankers Romānia, YKK Romānia.

CAP Advertising

Principalele servicii oferite creatie (campanii de imagine, campanii tactice, lansari de produse, evenimente).

Clienti cāstigati īn 2002: Germanos.

Portofoliu clienti & brand-uri (servicii acoperite) Germanos (campanii de imagine, campanii tactice), Ericsson (campanie de imagine), Murfatlar (lansari de produse, campanii de imagine), Policolor, Poligrafia Codex, Beverages Distribution Group (Evian, Corona, Budweiser Budvar).

Notorious

Principalele servicii oferite full service.

Clienti cāstigati īn 2002: Beiesdorf Romānia, Porsche Romānia (Volkswagen), Lek Pharmatech, Mobexpert.

Portofoliu clienti & brand-uri (servicii acoperite) Robert Bosch (Junkers, Bosch Power Tools, Skil, Hawera, accesorii auto-ATL, BTL), Beiersdorf (Nivea Soft, Nivea Cream, Nivea Body, Nivea Visage, Nivea Sun, Nivea LipCare, Nivea Baby, Atrix, Hansaplast), Porsche Romānia (Volkswagen-ATL, BTL), Kober (toate brandurile-ATL, BTL), Lek Pharmatech (Kenotal, Amoksiklav-ATL, BTL), Generali Asigurari (ATL), Nike (ATL, BTL), Mobexpert (ATL), Advertising Maker (ATL, BTL).

Ogilvy & Mather

Principalele servicii oferite brand investment management.

Clienti cāstigati īn 2002: NA.

Portofoliu clienti & brand-uri (servicii acoperite) NA.

Olympic DDB

Principalele servicii oferite ATL, BTL.

Clienti cāstigati īn 2002: Henkel (detergenti, cosmetice, adezivi), StarFoods, Praktiker.

Portofoliu clienti & brand-uri (servicii acoperite) McDonald's, Unilever (Knorr), Henkel (Fa, Rex, Adezivi), Alpha Bank, Interamerican, Orange, StarFoods, Philips

Primera Communications

Principalele servicii oferite full service-creatie, client services, media, BTL, PR, productie.

Portofoliu clienti & brand-uri (servicii acoperite) Microsoft Romānia, Business Software Alliance, Scop Computers, IDG, Avon Cosmetics, Merck Sharp&Dohme, Pan Group Romānia, Casa Doina, Cominstal, Promoterm, Federatia Unopa, Neveralone Design, Darel, Orion Slobozia, Zip Mail, Madre Pan Com Onesti.

Punct Advertising

Principalele servicii oferite strategic planning, creative services, media planning, BTL, PR, client services, productie.

Clienti cāstigati īn 2002: Agip Oils (BTL), Michelin Romānia (BTL), Clinica On (ATL, PR), Emborg Romānia (ATL, BTL).

Portofoliu clienti & brand-uri (servicii acoperite) Distrigaz Sud (ATL), Goldstern GSM (ATL, BTL, PR), Mios (ATL, BTL), Panasonic (ATL, BTL, PR), Sititech/Fujifilm (ATL, BTL, PR), TotalSoft/Charisma Enterprise (ATL, BTL, PR, DM), Unilever (PR, BTL), Volvo Trucks (ATL, BTL).

Saatchi & Saatchi

Principalele servicii oferite strategie publicitara, creatie, PR, media, productie, BTL, lobby, consultanta.

Portofoliu clienti & brand-uri (servicii acoperite) BASF (full service), Biofarm (ATL), BRD (ATL), Cereol (Floriol-full service), Chio Romānia (ATL), Compania de Bere Romānia (Ursus-ATL), DHL (ATL, PR), Global Spirits (Dakk, Bartenders-ATL), PHARE (Campania Publica de Prevenire a Abandonului Institutionalizarii Copiilor - full service), P&G (Head & Shoulders, Ariel, Pampers-ATL), Sony (ATL, BTL), Toyota (full service).

Spotlight

Principalele servicii oferite account handling/planning, B2B, BTL, creatie (inclusiv īn domeniul medical), comunicare integrata, media, PR, productie, sales promotions.

Clienti cāstigati īn 2002: Fink Fenster, Peru Coffe.

Portofoliu clienti & brand-uri (servicii acoperite) Jidvei (toate brandurile-full service), Bella Romānia (toate brandurile-full service), Villeroy&Boch (full service), Mondial Lugoj (toate brandurile-full service), Tutti Gusti (toate brandurile-ATL, BTL, productie), Filanto (creatie, productie), Fildas Trading (Influvac-full service), Zepter Romānia (productie), Chic&Cher (toate brandurile-full service), L'Oreal (creatie, productie), Pfizer (creatie, productie).

TEMPO Advertising

Principalele servicii oferite conceptia, executia si managementul campaniilor publicitare integrate, incluzānd creatie, productie, media planning&buying, BTL, PR, strategie, cercetare, evaluare.

Clienti cāstigati īn 2002: Policolor, Visa Card, Linco, I.D. Sarrieri, Tabu, Europa FM, Mobexpert, Londa.

Portofoliu clienti & brand-uri (servicii acoperite) Academia Catavencu, Excelent (Excelenta, Concerto, Laura), First Logistics & Distribution, ID Sarrieri, La Fāntāna, LG Electronics, Orange Romānia (Orange PrePay, Orange PostPay, corporate), Panfoods London (Amigo), Policolor (corporate, Spor), Pro TV, Royal Brinkers (Holland, Matinal, Unirea, Holland Family, Linco), RTC Holding (corporate, Diverta, Office Expres, RTC), Tabu, Baneasa Real Estate Project (Trination), Tuborg Romānia/URBB (Skol, Carlsberg, Tuborg, corporate), Brystol Myers Squibb (Eferalgan Upsarin, Fervex), Visa Card.

Walter & Smith

Principalele servicii oferite full service (productie, BTL, ATL, PR, media planning&buying).

Portofoliu clienti & brand-uri (servicii acoperite) Bergerat Monnoyeur (Caterpillar), Ipso SA, Banc Post, Fujitsu Siemens Computers, CG&GC IT, Global Net.

Y & R

Principalele servicii oferite creatie, media, client service, productie.

Clienti cāstigati īn 2002: APROMAR (Asociatia Producatorilor de Margarina-creatie pentru programul de PR), KGK Konsimpex-Saunier Duval, Top Line-centrul de frumusete Silhouette.

Portofoliu clienti & brand-uri (servicii acoperite): Colgate-Palmolive (toate marcile-creatie, media), Kraft Foods Romānia (Africana, Poiana, Milka, Siesta, Silvana, Smash, Sugus-creatie), Danone (toate marcile-creatie, media), Philip Morris (Red&White, Chesterfield), Merisant (Equal), Xerox (ATL), Jim Beam Bourbon (ATL), Zarah Moden (pantalonii Meyer), Topway/Orkla-Foods.

Wellecare Farma

Principalele servicii oferite client service, creatie, DTP, productie de materiale tiparite, servicii de PR, evenimente speciale, media, strategie, research, direct mailing.

Clienti cāstigati īn 2002: Bioef/Aesculap Tg. Mures/Ro Pharma, Societatea Romāna de Cardiologie, Unicef Moldova, Sanofi-Synthelabo, GlaxoSmithKline.

2. Agentii PR

2Active PR

Principalele servicii oferite corporate&brand communications, event management, media relations, issue&crisis management, media monitoring, internal communications.

Clienti cāstigati īn 2002: Whirlpool, Banca Romāneasca, Altex, HTP Medical/Opalescence, Tercon.

Portofoliu clienti & brand-uri Coty Romānia, Philis, Prestige Parfum, Banca Romāneasca, Altex, HTP Medical/Opalescence, Tercon, Oficiul de Turism Ungar.

BDR Associates

Principalele servicii oferite strategii de comunicare, campanii de comunicare si imagine, crearea si promovarea identitatii companiilor, campanii de presa si evenimente cu presa, evenimente speciale, comunicare interna, gestionarea situatiilor de criza, training īn comunicare, consultanta de specialitate.

Clienti cāstigati īn 2002: Abott Laboratoires, Force Limagrain Romānia, Procter & Gamble, British American Tobacco.

Portofoliu clienti & brand-uri (servicii acoperite) Abott Laboratoires, Allied Domecq, AmCham, British Airways, Canon, Citibank, Cisco Systems, Compaq, Deloitte&Touche ILA-Washington D.C., Dorna Group, HBO, Hilton, Elscint, Farmexim, Franke, Hungarian Foreign Trade Bank (MKB), Intel Corporation, Mobil Rom, Interbrew, Monsanto, Oriflame Romānia, PNUD, Procter & Gamble, Renault, Romanian Prss Club, Rompetrol, Romanian American Entreprise Fund, SCA Hygiene Products, Silicon Graphics, Toshiba Europe GmbH, UNICEF, Unilever Romānia, United Nations Development Program, Volvo, Western Digital.

DC Communication

Principalele servicii oferite comunicare strategica (imagine corporate, relatii cu media, crisi management, cercetare), comunicare financiara, campanii institutionale si educationale, e-PR.

Clienti cāstigati īn 2002: Raiffeisen Bank, Brau Union, Lafarge Agregate Betoane (pe proiect), Dr. Oetker (pe proiect), Global Finance (pe proiect).

Clienti permanenti: Nokia Romānia, Brau Union, Raiffeisen Bank, Delegatia Comisiei Europene īn Romānia.

Clienti pe proiecte: Mars Master Food, Dr. Oetker, Global Finance, Benckiser, ING Nederlanden, Lafarge Agregate Betoane, Banca Comerciala Ion Ţiriac, Procter & Gamble, Trinity USA, BERD, Compa Sibiu, Arthur Andersen, Advantage Software Factory.

Image   Promotion

Principalele servicii oferite relatii media, comunicare integrata, organizare de evenimente, managementul situatiilor de criza, consultanta strategica si planificare, cercetare si evaluare.

Clienti cāstigati īn 2002: Cris Tim, Accor, Sensiblu.

Portofoliu clienti & brand-uri (servicii acoperite) Coca-Cola Romānia (relatii media, comunicare integrata), ING Romānia   (comunicare corporatista), Philip Morris (comunicare corporatista), Sensiblu (comunicare corporatista, relatii media, managementul situatiilor de criza), Accor (relatii media), Cris Tim (relatii media).

Millenium Communications

Principalele servicii oferite PR (media relations, special event management, internal communication, crisis management&communication), BTL (trade promotion, consumer promotion, event marketing, direct maeketing, retail design-POSM, stand up displays), graphic design (naming, corporate&brand identity, packing design).

Clienti cāstigati īn 2002: Procter&Gamble (Mr. Proper, Tide, Ace), TUV Nord Cert, Harnoff Trade Consultant-Vaillant, Euroweb, Software Training Institute (STI), Delphi Consulting.

Portofoliu clienti & brand-uri TUV Nord Cert, Procter&Gamble (Mr. Proper, Tide, Ace), Chio Chips, Benckiser Romānia (Calgon, Cilit, Vanish, Dosia), Harnoff Trade Consultant-Vaillant, Euroweb, Software Training Institute, Delphi Consulting, Institutul Goethe, I.R. Colours, Ambasada Austriei, Monsieur Crepe, Idilis, Dramiral Group (Curentul, Monitorul), Marcora Constructii Romānia, Miss Romania World 2002, Elite Models Look 2001, 2002, Romanian-American Capital&Trade development Group.

Mmd Public Relations Romānia

Principalele servicii oferite dezvoltarea si implementarea campaniilor de imagine (business-to-business), strategiilor de comunicare prea si post privatizare, consultanti pentru investitori straini; servicii integrate de comunicare-media relations, media training, public affairs, stake-holder communications, community relations, environmental relations, monitoring-media&parliamentary, market intelligence, sponsorship or cobranding, corporate communications, crisis and issues management.

Clienti cāstigati īn 2002: Goodyear, Dunlop, Discovery Networks Europe, Turner Broadcasting.

Portofoliu clienti Visa International, Ispat International/LNM, Intel, Discovery Networks Europe (Discovery Channel, Animal Planet, Discovery Travel&Adventure), Goodyear, Dunlop, Turner Broadcasting (Turner Classic Movies-TCM si Cartoon Network).

One Communication

Principalele servicii oferite activitati de PR si BTL, constructie de imagine, marketing politic, analiza si monitorizare mass-media, web design.

Clienti cāstigati īn 2002: Unirea Shopping Center, Niro Group, Grup AS, RAFO Onesti, 3 Sud Est, Animal X, Teatrul Mic.

Portofoliu clienti British American Tobacco (Kent Explora Annual Awards for Innovation), Unirea Shopping Center, Niro Group, Relad International, LukOil Romānia, Procter&Gamble, R.J. Reynolds, Martens, RAFO Onesti, Electrica, Distrigaz, SNP Petrom, Urban, Rebu.

Premium   Communication

Principalele servicii oferite comunicare corporatista, comunicare de marketing, comunicare cu partenerii de afaceri, comunicare interna, relatii cu investitorii, gestiunea situatiilor de criza.

Clienti cāstigati īn 2002: Ericcson Telecommunications Romānia, Colgate Palmolive, Terapia Cluj-Napoca, Zapp Mobile, Finnforest Romānia.

Portofoliu clienti & brand-uri (servicii acoperite) allied Domecq Spirits&Wine (comunicare corporatista, comunicare de marketing, comunicare cu partenerii de afaceri), Sony Ericsson (comunicare corporatista, comunicare de marketing, comunicare cu partenerii de afaceri), Ericsson Telecomunications Romānia (comunicare corporatista), Finnforest Romānia (comunicare corporatista, comunicare de marketing, comunicare cu partenerii de afaceri), Colgate-Palmolive Romānia (comunicare corporatista, comunicare de marketing), Terapia Cluj-Napoca (comunicare corporatista, relatii cu investitorii), Zapp Mobile (comunicare corporatista, comunicare de marketing).