Bibliografie curs Introducere in
Publicitate/Strategii publicitare
Nivelul 1:
- Petre D., Nicola M. (2004), Introducere
in Publicitate, Bucuresti: comunicare.ro.
Nivelul 2:
- Petre D., Iliescu D. (2005), Psihologia
Reclamei, Bucuresti: comunicare.ro.
- Iliescu D., Petre D. (2004), Psihologia
Consumatorului, Bucuresti: comunicare.ro.
Nivelul 3:
- Russel J. T., Lane, R. W. (2002), Manual de Publicitate,
Bucuresti: Teora.
- Kotler P. (1998), Managementul marketingului, Bucuresti: Teora.
- Kotler P. (1999), Principiile marketingului, Bucuresti: Teora.
Nivelul 4:
- Ogilvy D. (1999), Ogilvy despre publicitate, Bucuresti: Ogilvy&Mather.
- Marcenac L., Milon A., Saint Michel S.H., Strategii
publicitare. De la studiul de marketing la alegerea diferitelor media, Bucuresti: Polirom.
- Ries A., Trout J. (2004), Pozitionarea,
Bucuresti: Brandbuilders Grup.
- Ries A., Ries L. (2006), Cele 22 de legi imuabile ale brandingului, Bucuresti: Brandbuilders Grup.
- Schultz D.E, Robinson W.A., Petrison L.A. (2006), Esentialul
despre promotii, Bucuresti:
Brandbuilders Grup.
- John Steel J. (2005), Adevar,
minciuni si advertising, Bucuresti: Brandbuilders Grup.
- Newman N. (2006), Salturi
creative, Bucuresti: Brandbuilders Grup.
- Aaker D. (2005), Managementul
capitalului unui brand, Bucuresti: Brandbuilders Grup.
- Aaker D. (2006), Strategia
portofoliului de brand, Bucuresti: Brandbuilders Grup.
- Sullivan L. (2004), Hei, Whipple,
incearca asta!, Bucuresti: Brandbuilders Grup.
- Ollins W. (2004), Noul ghid de identitate,
Bucuresti: comunicare.ro.
- Ollins W. (2006), despre brand,
Bucuresti: comunicare.ro.
- Heilbrunn B. (2002), Logo, Bucuresti: comunicare.ro.
- Atkinson J. (2006), Inovatie
in advertising, Bucuresti: comunicare.ro.
- Kapferer J. N. (2002), Caile Persuasiunii, Bucuresti: comunicare.ro.
- Cialdini R. B. (2004), Psihologia persuasiunii, Bucuresti: Business Tech
International Press.
- Larson C. U. (2003), Persuasiunea. Receptare si responsabilitate, Iasi: Polirom.
- Brune F. (2003), Fericirea ca obligatie,
Bucuresti: Trei.
- Bonnange C.; Thomas C. (1999), Don Juan sau Pavlov? Eseu despre comunicarea
publicitara, Bucuresti: Trei.
- Jefkins F. (2000), Cum
sa stapānesti reclama la perfectie,
Bucuresti: Rentrop&Straton.
- Levinson J.C. (2002), Guerilla Advertising, Bucuresti: All.
- Levinson J.C. (2002), Guerilla Creativity, Bucuresti: All.
- Datculescu P. (2005), Cercetarea de marketing, Bucuresti:
Brandbuilders Grup.
Nivelul 5:
- O'Guinn T., Allen T., Semenik R. (1998), Advertising,
Cincinatti: South Western College Publishing.
Bovée L. C., Arens
F. W. (1986), Contemporary
Advertising, Illinois: Irwin Homewood.
- Baker M. J. (1998), Macmillan
Dictionary of Marketing & Advertising, London: Macmillan Business.
- Bogart L. (1996), Strategy
in Advertising - Matching Media and
Messages to Markets and Motivations, Lincolnwood: NTC Bussiness Books.
- Tellis G. J. (1998), Advertising and Sales Promotion Strategy, Massechusetts:
Addison-Wesley.
- Butterfield L. (ed.) (2003), Excellence in Advertising, New York: Butterworth Heinemann.
- Engel J. F., Warshaw M. R., Kinnear T. C. (1997), Promotional Strategy: Managing The
Marketing Communications Process, Boston: Homewood.
- Jewler J.A., Drewniany L. B. (1998), Creative Strategy in Advertising,
Columbia: Wadsworth Publishing Company.
- Keding A., Bivins T. (1996), How to produce Creative Advertising, Illinois: NTC Business
Books.
- Higgins D. (1996), The
Art of Writing, Conversations with masters of the Craft,Illinois: NTC
Business Books.
- Ogilvy D. (1997), An
Autobiography, USA: John Wiley & Sons Inc.
- Russel J. T., Lane, R. W. (1996), Klepner's
Advertising Procedure, New Jersey: Prentice Hall International
Editions.
- Barthes R. (1997), Mitologii,
Iasi: Institutul European.
- Dīncu V. S. (1999), Comunicarea
Simbolica. Arhitectura discursului publicitar, Cluj Napoca:
Dacia.
- Goddard A. (2002), Limbajul
publicitatii, Bucuresti: Polirom.
- Haineault R. (2004), Publicitate si Psihanaliza, Bucuresti: Trei.
