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The Law of Exclusivity


The Law of Exclusivity. Two companies cannot own the same word in the prospect s mind. When a competitor owns a word or position in the prospect s mind, it is futile to attempt to own the same word. As we mentioned earlier, Volvo own
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The Law of Perception


The Law of Perception Marketing is not a battle of products, it s a battle of perceptions Many people think marketing is a battle of products. In the long runt, they figure, the best product will win. Marketing people are preoccupied
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The Law of Line Extension


The Law of Line Extension There s an irresistible pressure to extend the equity of the brand. If violating any of our laws was a punishable offense, a large portion of corporate America would be in jail. By far the most violated law
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The Law of Hype


The Law of Hype The situation is often the opposite of the way it appears in the press. When IBM was successful, the company said very little. Now it throws a lot of press conferences. / When things are going well, a company doesn t
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How Time Pressure Affects the Outcome of a Negotiation


How Time Pressure Affects the Outcome of a Negotiation by Roger Dawson In Puerto Prince, Haiti, former President Jimmy Carter, Colin Powell, and Senator Sam Nunn were in intense negotiations with Haiti s military commander, General Cedras. T
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MARKETING YOUR BUSINESS FOR SUCCESS - OUTLINE FOR A MARKETING PLAN


MARKETING YOUR BUSINESS FOR SUCCESS - OUTLINE FOR A  MARKETING PLANElements of a Marketing PlanI.     Description of the Target Market       -     age       -     sex       -     profession       -     income level       -     educational level      
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Marketing Analysis


Marketing Analysis         The target market of Dynamic Industries is the general population of personal computer companies world wide.  We have marketed ourselves to those companies by presenting them with information about our
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SWOT ANALYSIS


TABLE OF CONTENTS I. Description of the loan. 1 II. Credit history. 1 III. Description of the company. 2 IV. Analysis of the market 2 Analysis of Company’s competitors. 2 Analysis of Company’s suppliers. 2 Anal
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Business Plan Success


Business Plan Success Guide to Starting a Small Business So, you re thinking of starting your own business? Well, you re not alone. Last year thousands of people across the United States decided to exercise their independence by creating
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Marketing&Sales Plan


Marketing&Sales Plan Rodipet Product description Books & Media Kids & Comics Educational History Politics Touristic Specialized ( economy, law, medicine,  engineer  ing, etc) & Arabic books
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MARKETING STRATEGY II


MARKETING STRATEGY II Communications Introduction Ø      The overall communications strategy of Dolphin Business Services is to introduce the company through introductory letters, face-to-face meetings and by provi
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MARKETING STRATEGY I


MARKETING STRATEGY I Product/Service Positioning Statement Ø      Positioning is how a service is perceived by customers in relation to the competition.  .  Important positioning variables for Dolphin Busines
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MARKETING STRATEGY III


MARKETING STRATEGY III Delivery Sales Methods and Channels: Dolphin Business Services intends to market itself mainly through networking such as attending business meetings (i.e. the St. Vital Biz) and attending Community Club events in t
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Review of Values Based Estate Planning - A Step-By-Step Approach To Wealth Transfer For Professional Advisors


Review of Values Based Estate Planning  - A Step-By-Step Approach To Wealth Transfer For Professional Advisors  Scott C Fithian, Wiley , 2000, 271 pp. Those of our readers who have far more years of experience in estate planning t
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Advertising and publicity tactics!


Advertising and publicity tactics! Advertising and publicity tactics are usually required. Why? Because no matter how good the product or service, there will be no sales if the potential buyer or prospect has never heard of i
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Sample – Table of Contents + Introduction + Vendors Overview


Sample – Table of Contents + Introduction + Vendors Overview Affiliate Marketing: A Buyer’s Guide E-consultancy April 2004 Table of Contents Introduction / About the A
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ONLINE SALES PARTNER PROGRAM


ONLINE SALES PARTNER PROGRAMONLINE SALES PARTNER PROGRAM Brief Introduction The purpose of the Online Sales Partner Program is to increase effective joint activities between Kaspersky Lab and its partners, and to establish basic policie
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Belltech Business Cards Designer Pro


                 Feature List Belltech Business Cards Designer Pro is a classic professional quality business card designing and printing software. It helps you create amazing business cards in a matter of minutes and pri
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The Language of Advertising


      The Language of Advertising      By Balan Andrei Stefan      Ecologie      Anul II
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Microsoft Assessment Configuration Pack for ENERGY STAR Power Management


Microsoft Assessment Configuration Pack for ENERGY STAR Power Management Contents   1 Introduction.
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